Apple Takes 2 Small Shots at Google

Earlier this week at Apple's (NASDAQ: AAPL  ) developer keynote, the company made two small moves to undermine Google  (NASDAQ: GOOGL  ) . Apple is bringing its controversial Maps service to its OS X platform with a desktop client in an attempt to compete with the web-based Google Maps, which was also just redesigned last month.

Apple is also partnering with rival Microsoft  (NASDAQ: MSFT  ) to integrate Bing search directly into Siri. Google will still be the default search in mobile Safari, but using Bing in Siri could be the potential start of something else.

In the video below, Fool contributor Evan Niu, CFA, discusses the implications of Apple undermining Google in its two services, Siri and Maps.

There's no doubt that Apple is at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.


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7/30/2014 12:13 PM
AAPL $97.80 Down -0.58 -0.58%
Apple CAPS Rating: ****
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