Sirius XM Radio (NASDAQ: SIRI ) says it has just passed the 10,000 mark on the number of auto dealers participating in its "SiriusXM Pre-Owned Vehicle Program."
Sirius announced the milestone Wednesday morning, saying members of the program are eligible to give buyers of their used cars a three-month subscription to SiriusXM satellite radio service, assuming the vehicles are already factory-equipped with a satellite radio system.
Sirius said seven of the top 10 franchised auto dealer chains in the nation are part of its network, helping to broaden its reach to more potential subscribers to its service. In a new initiative, the company says it is now setting up a "Service Lane Program" in which dealers with auto-servicing operations can pitch satellite radio service to car owners bringing their vehicles in for repairs and servicing. Such car owners can be offered free two-month trials of SiriusXM service. The company is pre-enrolling dealers interested in joining this latest marketing initiative.