In Coca-Cola's (KO 1.50%) strategic road map document, referred to as its "2020 Vision," the company details a goal to "aggressively" enhance the value of its beverage portfolio. The first tactic listed to achieve this goal is the following:
"Acquire or develop scalable, innovative premium brands."
In the accompanying video, Fool contributor Asit Sharma discusses the unique way in which Coca-Cola is going about implementing this tactic. Asit also discusses what this means for a dominant global beverage company that must evolve its business model in order to sustain its success into the future.
