In Coca-Cola's (NYSE: KO ) strategic road map document, referred to as its "2020 Vision," the company details a goal to "aggressively" enhance the value of its beverage portfolio. The first tactic listed to achieve this goal is the following:
"Acquire or develop scalable, innovative premium brands."
In the accompanying video, Fool contributor Asit Sharma discusses the unique way in which Coca-Cola is going about implementing this tactic. Asit also discusses what this means for a dominant global beverage company that must evolve its business model in order to sustain its success into the future.
More in-depth analysis on Coca-Cola
Coca-Cola's wide moat has helped provide its shareholders with superior gains in the past, but the company faces some new threats to its continued market dominance. The Motley Fool recently compiled a premium research report containing everything you need to know about Coca-Cola. If you own or are considering owning shares in the company, you'll want to click here now and get started!