Harley-Davidson Stock: Time to Buy on the Dip?

By Demitri Kalogeropoulos – Jun 13, 2013 at 5:30PM

NYSE: HOG

Harley-Davidson

Market Cap

$5B

Today's Change

(0.56%) $0.21

Current Price

$38.04

Price as of April 19, 2024, 4:00 p.m. ET

Investors might want to hop on here, just as the warm-weather buying season ramps up.

Harley-Davidson (HOG 0.56%) didn't have the best start to 2013. The company's motorcycle sales fell by 13% in the U.S, and its stock responded by drifting lower by more than 10%. Could the market be overreacting?

Fool contributor Demitrios Kalogeropoulos thinks so. And in the video below, he discusses some of the impressive wins that Harley notched recently. Still, the company's biggest avenue for growth, Demitrios argues, is in expanding its rock-solid brand to new demographics and new markets.

Fool contributor Demitrios Kalogeropoulos owns shares of Harley-Davidson. The Motley Fool has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.