The Motley Fool's readers have spoken, and I have heeded their cries. After months of pointing out CEO gaffes and faux pas, I've decided to make it a weekly tradition to also point out corporate leaders who are putting the interests of shareholders and the public first and are generally deserving of praise from investors. For reference, here's my previous selection.
This week, we'll turn our attention to the automotive sector and focus on Ford's (F 0.66%) CEO, Alan Mulally, who has done a phenomenal job of turning around the once-aching car company.
Kudos to you, Mr. Mulally
Based on Ford's rising share price you'd just assume that things are peaches and cream in the automotive industry... but that couldn't be further from the truth.
General Motors (GM -0.17%) is still struggling with the stigma of having declared bankruptcy in 2009 and utilizing government loans to finance its operations during its restructuring. Also, what Japanese automakers Honda Motor (HMC -0.90%) and Toyota Motor (TM -1.35%) have gained in terms of U.S. market share they're ceding in rapidly growing China because of ongoing distrust between the two nations. On top of this, global growth in many developed markets isn't very conducive to strengthening sales. Both the U.S. and China's GDPs are growing well below their historical average, while Europe has been a disaster for nearly all automakers due to region-wide austerity measures.
Despite these concerns, Alan Mulally has masterfully positioned Ford to succeed by steering the company toward sleek, fuel-efficient designs, and driving over the competition in China.
Source: Commons.wikimedia.org.
One primary key to Mulally's success as CEO has been the introduction of the EcoBoost engine. Built with turbochargers that are meant to add serious power when needed, EcoBoost engines run leaner the remainder of the time which makes them considerably more fuel-efficient. Better fuel-efficiency means fewer out-of-pocket costs for consumers, ultimately leading to a happy customer.
Perhaps Mulally doesn't get nearly as much credit for his innovation when you have geniuses like Elon Musk, CEO of Tesla Motors (TSLA -1.92%), forecasting the rollout of 21,000 all-electric Model S sedans this year. However, Tesla is also crippled by its own production capacity and the fact that little electric-vehicle infrastructure currently exists. Make no mistake about it: This is still a combustion-engine-dominated auto market, and Mulally isn't getting nearly his fair share of accolades with regard to his innovative skill set.
China is another area where Mulally's strategies are crushing the competition. As I mentioned, Japanese automakers Honda and Toyota are struggling mightily in China – in spite of gains exhibited in May – partly because of tensions between the two cultures, and also because it's designs simply aren't hitting home with Chinese consumers. Ford, on the other hand, is crushing it! In May, Ford's China sales vaulted 45% to 70,540 units and plans to double its production capacity in the country to 1.2 million vehicles by 2015. Ford is accomplishing this by introducing 15 new vehicle lines based on practicality and value. By comparison, GM gained just 9.4% in unit sales in May, thanks largely to higher Buick sales.
A step above his peers
In addition to completely revamping Ford, Mulally is responsible for reinvigorating Ford's shareholder incentives, reinstituting numerous employee perks, and giving back within the community.
To start off, Ford has repurchased approximately 160 million of its own shares over the past three years. Share repurchases don't put money directly in shareholders' pockets, but they do act to lower the number of outstanding shares and make the company cheaper on a P/E basis. The real boost came from a doubling in the company's dividend earlier this year from $0.05 per quarter to $0.10. The new annual payout of $0.40 has returned to where it was prior to Mulally taking over and gives shareholders a handsome 2.5% yield.
Shareholders aren't the only winners, though. Ford's employees – thanks to Mulally's hard efforts – had all of their perks reinstituted in 2009. These perks include discounts on Ford vehicle purchases, qualified tuition reimbursement, merit pay increases, and 401(k) matching. More importantly, Ford has been hiring. In the face of high unemployment, Ford has been aggressively expanding its operations and providing work for skilled individuals.
Mulally also understands that community comes first. In the wake of the multiple tornado tragedies in Oklahoma, Ford is matching donations from its employees up to $250,000 with its dealers pledging another $150,000 via United Way to help afflicted families. It also is providing a $500 credit toward the purchase of a new vehicle for tornado victims. Beyond the tornado relief, Ford also recently announced a $1 million donation to be spread over five years to the College for Creative Studies to help Detroit's youth. These are but a snippet of Ford's many community giving programs.
Two thumbs up
Like I always say, this isn't rocket science; it's just proactive and innovative management. Ford's Mulally understands that consumers want good value, fuel efficiency, sleek designs, practicality, and reliability in an automobile – and he's delivering on that promise across numerous continents. Ford's U.S. and China sales volumes are zooming, its dividend is back to 2006 highs, and he's doing a phenomenal job of rewarding the workers and communities that have helped bring back Ford's glory days. For that I certainly feel Mulally is well-deserving of two-thumbs up from me!
