Apple Turns to Its Brand to Drive Sales

Samsung outspent and outplayed Apple (NASDAQ: AAPL  ) in marketing last year. Fortunately for Apple investors, the company may have learned a lesson. After Ken Segall criticized Apple's marketing approach in early 2013, the company seems to have turned a corner.

As Fool contributor Daniel Sparks explains in the video below, Apple is beginning to focus its marketing on its powerful brand as opposed to its 2012 practice of focusing on its products and their features. This is good news for Apple investors.

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  • Report this Comment On June 14, 2013, at 6:42 PM, mtcooper5 wrote:

    Hopefully Apple has noticed Samsung's ability to market better than they have in the past.

    Tim Cook time to wake up and stop the secrecy surrounding Apple, people are tired of it. And in a way being secret has been your marketing strategy for sometime. Not working! Also I do hope Apple starts thinking about their investors and stop relying on the big cash cow to keep them going. A little off the subject but I had to say it.

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