Some SodaStream Shorts Caught a Break

The pool of naysayers is thinning out at SodaStream (NASDAQ: SODA  ) and Green Mountain Coffee Roasters  (NASDAQ: GMCR  ) , with short interest at the end of May for both companies clocking in at a little more than half of last year's peak levels. 

This was particularly good timing for those bailing on SodaStream, as PepsiCo's (NYSE: PEP  ) buyout chatter broke the next week.

In this video, Fool contributor Rick Munarriz explores the lucky break for SodaStream, but also reveals why there's still enough ammo for another short squeeze.

The changing face of retail
The retail space is in the midst of the biggest paradigm shift since mail order took off at the turn of the last century. Only those most forward-looking and capable companies will survive, and they'll handsomely reward those investors who understand the landscape. You can read about the 3 Companies Ready to Rule Retail in The Motley Fool's special report. Uncovering these top picks is free today; just click here to read more.

Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2491051, ~/Articles/ArticleHandler.aspx, 4/23/2014 5:58:08 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

TREND TRACKER: Get Rich When the Web Goes Dark

It's time to say "goodbye" to your Internet! One bleeding-edge technology is about to put the World Wide Web to bed. And if you act right away, it could make you wildly rich. Experts are calling it the single largest business opportunity in the history of capitalism… The Economist is calling it "transformative"... but you'll probably just call it "how I made my millions." Big money is already on the move. Don't be too late to the party – find out the 1 stock to own when the Web goes dark.