YouTube: Google's Golden Child

YouTube mobile ad sales have tripled in just six months, Google (NASDAQ: GOOGL  ) executives recently told Bloomberg. The growth is another signal that Google's 2006 purchase of YouTube for just $1.65 billion is paying off handsomely.

Even better, as Fool contributor Daniel Sparks explains in the video below, YouTube now accounts for a large enough portion of Google's business to meaningfully contribute to the company's overall growth. In fact, combined with the momentum of growth in digital advertising, YouTube may even boost Google's growth rates in the future.

As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.

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  • Report this Comment On June 15, 2013, at 3:06 AM, LucinaStar wrote:

    Hate youtube now. I barely visit it because they took almost all the social aspect out or just made it more confusing.

    Not to mention because of youtube's popularity it now has one of the worst communitys on the internet because of all the stupid trolls, idiots, and aholes. Slowly migrating to zippcast and can't wait till they get HD videos going.

    The community is better and the website's layout is more attractive and simple. It's just going to be slow process in it's improvements because it's a new website (just like youtube was at first).

    For those of you who think I don't know what I'm talking about, I've known and been on youtube since 06 way back before google bought them out.

    At first it wasn't so bad but when they changed the layout completely last year that's when things and changes started to REALLY suck youtube.

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