YouTube mobile ad sales have tripled in just six months, Google (NASDAQ: GOOG ) executives recently told Bloomberg. The growth is another signal that Google's 2006 purchase of YouTube for just $1.65 billion is paying off handsomely.
Even better, as Fool contributor Daniel Sparks explains in the video below, YouTube now accounts for a large enough portion of Google's business to meaningfully contribute to the company's overall growth. In fact, combined with the momentum of growth in digital advertising, YouTube may even boost Google's growth rates in the future.
As one of the most dominant Internet companies ever, Google has made a habit of driving strong returns for its shareholders. However, like many other web companies, it's also struggling to adapt to an increasingly mobile world. Despite gaining an enviable lead with its Android operating system, the market isn't sold. That's why it's more important than ever to understand each piece of Google's sprawling empire. In The Motley Fool's new premium research report on Google, we break down the risks and potential rewards for Google investors. Simply click here now to unlock your copy of this invaluable resource.