3 Ways Apple Can Capitalize on Its User Base

The extensive user base that Apple (NASDAQ: AAPL  ) has established over the years has the potential to create at least three new sources of revenue for the technology leader. First, as Apple develops its near-field communication capabilities, mobile payments may become more viable. Second, with the release of iTunes Radio, Apple may be able to compete with Pandora (NYSE: P  ) and garner more users. Finally, if Apple is able to successfully introduce new advertising capabilities, it may be able to push into Google's (NASDAQ: GOOGL  ) turf in mobile ads.

In the following video, Fool.com contributor Doug Ehrman discusses these developments and how iTunes may allow Apple to break into new markets.

There's no doubt that Apple is at the center of technology's largest revolution ever and that longtime shareholders have been handsomely rewarded, with more than 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on reasons to buy and reasons to sell Apple and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.


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  • Report this Comment On June 15, 2013, at 9:48 PM, heyjoe4 wrote:

    It would be interesting for Doug to do a similar analysis for Facebook. It's amazing to me that with 1 billion subscribers, they haven't figured out a way to monetize that user base. Any thoughts Doug?

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