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iOS Wants to Be in Your Car

Ninety-five percent of new cars being sold today have integration with iOS devices. But Apple (NASDAQ: AAPL  ) wants to take its integration with cars much further. At Apple's Worldwide Developers Conference on Monday, the company launched a new feature called iOS in the Car. When equipped in a car, the feature will allow a version of iOS to run on the display built into the dash.

This new feature has a number of implications. Particularly, however, Fool contributor Daniel Sparks believes this deeper integration could help propel Apple's newly announced iTunes Radio. In the following video, he explains that this probably means tougher competition for Pandora (NYSE: P  ) and Sirius XM Radio (NASDAQ: SIRI  ) .


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Read/Post Comments (5) | Recommend This Article (4)

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  • Report this Comment On June 15, 2013, at 11:51 AM, Sk3ptic1 wrote:

    Like the first sentence states "Ninety-five percent of new cars being sold today have integration with iOS devices" and Apple has not stopped SiriusXM or Pandora's growth in a bad economy so an updated Apple iOS version will not produce miracles. The iOS is being hacked through phone chargers now so more R&D is needed. I applaud any reductions of royalties negotiated by Apple, it should help everyone. Imo Apple is not too far from a huge labor battle with Human Rights Organizations regarding overseas isweat shops manufacturing Apple products. Apple will succeed, Pandora is dying slowly and SiriusXM will morph from a new tech growth story to a stable equity with an enormous market share with a reduced share float and war chest of cash.

  • Report this Comment On June 15, 2013, at 12:07 PM, Sk3ptic1 wrote:

    Can you imagine if your car's Apple iOS got hacked while you are driving down the road, would the hacked iOS have access to the car's onboard computer to accelerate or dangerously alter iMaps or deploy airbags or worst? Post Mr.Jobs we have the iMaps debacle, stock tank and now Apple is no longer virus free. I am just weary of Apple without Jobs at the helm in the near future.

  • Report this Comment On June 15, 2013, at 1:28 PM, Greenmeenie wrote:

    Like you said, people have been able to hook up their smartphones in their cars for years. Hasn't hurt SIRIUS at all. As far as Apple's iTunes radio? It's a threat to Pandora....but NOT Sirius at all. Pandora, slacker, spot iffy etc have been around for awhile, and SIRIUS keeps growing its paying subscriber base. Why? In a word...CONTENT. I find it funny how all these articles always fail to mention what separates SIRIUS from regular Internet radio services. It's the content. Content is king and SIRIUS has it in spades. It's the reason why people gladly pay for sirius's service in ever growing numbers. Ease of use, nationwide coverage and the fact that it doesn't eat thru your data plans are other reasons. Sirius sets itself apart from the pack of similar services by truly offering unique programming, sports, talk, live uncensored commercial free radio. Nobody can touch that. Not even Apple. Unless of course Apple buys Sirius. :-)

  • Report this Comment On June 15, 2013, at 3:07 PM, m55555 wrote:

    Sparks,as uasual,u start out with ah curve,as far as Sirius is concerned,why can't you folks at the fools,be more positive about Sirius?you guys have hated Sirius sinse the 5 cents days?and all you can say is there is more upside,but theres,Plenty of room for a fall?sparks I fine your artical,too be ah dud,and you guys need to give credit where credit is due,Sirius has come ALONG WAYS,FOOL>>>>>>>>>

  • Report this Comment On June 16, 2013, at 10:37 AM, gskorich wrote:

    I think it's a great idea. icons for climate, phone , entertainment. just like synch from Microsoft but something that works better. there are options for radio and satellite radio. it's not a new concept. I can also stream pandora through my phone.

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9/28/2016 4:00 PM
AAPL $113.95 Up +0.86 +0.76%
Apple CAPS Rating: ****
P $14.41 Up +0.27 +1.91%
Pandora Media CAPS Rating: **
SIRI $4.17 Up +0.01 +0.12%
Sirius XM Radio CAPS Rating: **