Ninety-five percent of new cars being sold today have integration with iOS devices. But Apple (NASDAQ:AAPL) wants to take its integration with cars much further. At Apple's Worldwide Developers Conference on Monday, the company launched a new feature called iOS in the Car. When equipped in a car, the feature will allow a version of iOS to run on the display built into the dash.

This new feature has a number of implications. Particularly, however, Fool contributor Daniel Sparks believes this deeper integration could help propel Apple's newly announced iTunes Radio. In the following video, he explains that this probably means tougher competition for Pandora (NYSE:P) and Sirius XM Radio (NASDAQ:SIRI).

 

Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends Apple and General Motors and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.