In the bad old days, "cost cutting" at General Motors (GM 0.43%) meant cheap-feeling cars that GM had to sell at cheap prices -- with little profit. We know where that led: bankruptcy court.

Now, GM is once again embarking on a global cost-cutting campaign. Is it really different this time? Fool contributor John Rosevear recently got the inside scoop. In this video, he explains what GM is actually doing -- and why it might mean big things for GM's profits.