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Is BlackBerry About to Pull Off a Game Changer?

Shares of Canadian smartphone player BlackBerry (NASDAQ: BBRY  ) have rebounded nicely off their 2012 lows. And in many more ways than just share price, the company is showing signs of success. In the last six month, it's launched its long-awaited BB10 operating system and introduced two powerful smartphones it hopes will make it a player in the industry it once dominated. Additionally, it looks like BlackBerry could potentially have one more trick up its sleeve. Fool contributor Andrew Tonner breaks down BlackBerry's next major potential move in the video below.

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Read/Post Comments (3) | Recommend This Article (6)

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  • Report this Comment On June 17, 2013, at 10:26 PM, prginww wrote:

    Oh come on, where's all those short seller comments ?

    It feels strange not t having all their fear and greed dripping all over the page with their wacky predictions and fantastic made up stories.

    Come on shorties, show us your stuff !!

  • Report this Comment On June 17, 2013, at 10:33 PM, prginww wrote:

    A nice, short breakdown. Although I have to disagree with the argument against the BBM expansion. The majority of BlackBerry users do love BBM, there is no argument against that, but they still use BlackBerry devices for a plethora of reasons. BlackBerry's always have and will continue to offer things that other phones don't. Plus, if a group of people leave a platform because of something as simple as a messaging system, then they won't be a useful demographic for any of the companies they purchase devices from. They'll always move from platform to platform as they continue to update and (occasionally) upgrade their systems.

  • Report this Comment On June 18, 2013, at 9:48 AM, prginww wrote:

    Well, I just tried a Nexus 4, and while the device compares favorably to the Z10 in terms of hard specs, Android is a mess.

    I can't speak for Apple as iOS7 might be pretty good in real life. But even though the phones are priced similarly to Blackberry's offerings, you will be paying a premium for your monthly plan and this turns off a lot of people

    The main thing is BB10 is so smooth and effortless for a first iteration, and it will only get better.

    From a hardware perspective, the radio performance of the Z10 is light years better than the Nexus, and as a communications device it is very hard to beat. This is a professional tool and this is its main advantage.

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