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GM's Huge Plan for Cadillac

Several times over the years, General Motors (NYSE: GM  ) has tried to restore its faded luxury brand, Cadillac, to glory -- but it never quite worked out, as all of those efforts seemed halfhearted.

No more. GM's CEO is serious about making Cadillac the global luxury king -- and he's investing the (big) money needed to make that happen. In this video, contributor John Rosevear looks at GM's plan to take on the the big German luxury names -- and at why it's finally time to start taking Cadillac seriously.

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Read/Post Comments (4) | Recommend This Article (2)

Comments from our Foolish Readers

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  • Report this Comment On June 18, 2013, at 7:32 PM, mzllrc wrote:

    GM needs to spend more time focusing on Chevrolet. Missing the mark with the Malibu is a big mistake. Having a weak against makes like the Camry, Accord, Fusion, Passat, etc. is a problem. This segment is larger than the entire luxury market worldwide.

    It's time GM starts to the get basics right. And have a competitive make in the mid size segment would have been a good start had they not messed it up.

  • Report this Comment On June 18, 2013, at 8:43 PM, TMFMarlowe wrote:

    Midsize sedan segment is larger than the lux market, but it's not anywhere near close in terms of profitability.

    Out of all of their new products in the last 2-3 years, the Malibu was the one big misfire -- and I suspect it happened because the boss rushed it out the door early, and has now learned his lesson. We'll see how the revised version does this fall.

    John Rosevear

  • Report this Comment On June 18, 2013, at 10:50 PM, bcweir wrote:

    Interesting. American auto magazines are touting Cadillac as new and edgy, even though the luxury markets true trendsetters (Audi, BMW, Mercedes, Porsche) graduated past these dated exterior designs 15 years ago. You can put lipstick on a pig, but at the end of the day, it's still lipstick on a pig. Put Cadillac's flagship in the same showroom as the new Mercedes S-Class, Audi A8, BMW 7-series, and the Porsche Panamera, and you will instantly realize how far Cadillac has missed the target.

    Cadillac and Buick are still fighting over the same dwindling senior citizen market, while BMW, Audi, Mercedes and Porsche are appealing to 40 somethings like me. Cadillac is obviously not interested in young buyers like ME.

  • Report this Comment On June 19, 2013, at 6:46 AM, TMFMarlowe wrote:

    @bcweir: Go drive an ATS. Seriously. Preferably a 2.0 turbo with the manual transmission, and preferably back-to-back with a 328i. Your analysis is 7 years out of date. Cadillac isn't a trendsetter (yet), but it is a well-funded interloper and they aren't playing around anymore.

    Cadillac's flagship won't be revealed for a couple of years yet, so I'm not sure how you're able to compare it to a Panamera etc. The ATS compares awfully well to a 3-Series or C-Class or A4, though.

    John Rosevear (who gave up his BMW for a CTS-V and has no interest in going back)

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