Several times over the years, General Motors (NYSE: GM ) has tried to restore its faded luxury brand, Cadillac, to glory -- but it never quite worked out, as all of those efforts seemed halfhearted.
No more. GM's CEO is serious about making Cadillac the global luxury king -- and he's investing the (big) money needed to make that happen. In this video, Fool.com contributor John Rosevear looks at GM's plan to take on the the big German luxury names -- and at why it's finally time to start taking Cadillac seriously.
Few companies provoke such strong feelings as General Motors, but ignoring emotions to make good investing decisions is hard. The Fool's premium GM research service can help you understand the real risks facing General Motors -- and the real opportunities for investors. Just click here to get started now.