GM's Huge Plan for Cadillac

By John Rosevear – Jun 18, 2013 at 6:46PM

NYSE: GM

General Motors

Market Cap

$49B

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(-0.91%) -$0.39

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$42.69

Price as of April 15, 2024, 4:00 p.m. ET

GM is investing a ton of time and money in its old luxury brand, Cadillac -- and expects it to generate huge profits in a few years. What's the plan?

Several times over the years, General Motors (GM -0.91%) has tried to restore its faded luxury brand, Cadillac, to glory -- but it never quite worked out, as all of those efforts seemed halfhearted.

No more. GM's CEO is serious about making Cadillac the global luxury king -- and he's investing the (big) money needed to make that happen. In this video, Fool.com contributor John Rosevear looks at GM's plan to take on the the big German luxury names -- and at why it's finally time to start taking Cadillac seriously.

Fool contributor John Rosevear owns shares of General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends General Motors. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.