A recent report from Fast Company suggests that Apple (NASDAQ: AAPL ) failed to follow the wants of its user base in developing its most recent series of products. The report details how social media, through sites like Facebook (NASDAQ: FB ) , can provide critical information to companies about what customers want. While that message was delivered to Apple, it was actually reflected in products that run on Google's Android instead.
In the video below, Fool.com contributor Doug Ehrman discusses two paradigms for product development and why Apple may have to shift from one to the other, as well as where the company may be its own worst enemy.
Apple has a history of cranking out revolutionary products... and then creatively destroying them with something better. Read about the future of Apple in the free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.