SodaStream (NASDAQ:SODA) is partnering with Whirlpool (NYSE:WHR) to collaborate on developing home carbonation systems for Whirlpool's KitchenAid brand. Will this partnership with one of SodaStream's kitchen appliance competitors eat into the company's sales of its flagship SodaStream machine? In this video, Motley Fool consumer goods analyst Blake Bos tells investors why this is a great move by SodaStream and that it could be a great driver for growth as the company continues to gain traction and market penetration in the U.S.
Blake Bos owns shares of SodaStream. The Motley Fool recommends and owns shares of SodaStream. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.