SodaStream (NASDAQ: SODA ) is partnering with Whirlpool (NYSE: WHR ) to collaborate on developing home carbonation systems for Whirlpool's KitchenAid brand. Will this partnership with one of SodaStream's kitchen appliance competitors eat into the company's sales of its flagship SodaStream machine? In this video, Motley Fool consumer goods analyst Blake Bos tells investors why this is a great move by SodaStream and that it could be a great driver for growth as the company continues to gain traction and market penetration in the U.S.
SodaStream's carbonation technology sounds simple, but this razor-and-blade company offers an intriguing opportunity for growth that could very well disrupt the soda industry. The Motley Fool's premium report on SodaStream explains the opportunities as well as the risks in the company. The report comes with a year's worth of updates, so just click here to get started.