Jack in the Box (NASDAQ: JACK ) stock hit a new high this week after the fast-food chain announced that it would be closing 67 of its underperforming company-owned Qdoba restaurants. The concept seems similar to Chipotle Mexican Grill (NYSE: CMG ) . What went wrong? Why aren't all fast-casual Mexican food operators thriving?
In this video, longtime Fool contributor Rick Munarriz reveals why Chipotle stands alone, dating back to its pre-IPO days when the concept was smaller than Wendy's (NASDAQ: WEN ) Baja Fresh and CKE's La Salsa.
Wendy's eventually unloaded Baja Fresh. There's more to success than simply the model.
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