3 Reasons iRobot Is a Great Buy

When it comes to easing robots into mainstream consumer markets, nobody is doing better than iRobot (NASDAQ: IRBT  ) . The company has pumped more funds into its advertising during the past year, which means catchy ads for its Roomba floor cleaner are sweeping (no pun intended) television and the Internet.

But iRobot is so much more than just robotic household appliances. This company has helped the U.S. government in a big way, and is venturing into the world of health care, all while keeping some pretty solid financials. Even after spending $14 million on Roomba advertising last year, iRobot has still managed to maintain a 5% operating margin.  In the video below, Motley Fool contributor Caroline Bennett takes a closer look at why iRobot might be a good bet to take your portfolio into the future.

The retail space is in the midst of the biggest paradigm shift since mail order took off at the turn of last century. Only those most forward-looking and capable companies will survive, and they'll handsomely reward those investors who understand the landscape. You can read about the 3 Companies Ready to Rule Retail in The Motley Fool's special report. Uncovering these top picks is free today; just click here to read more.

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  • Report this Comment On June 24, 2013, at 12:39 PM, 110254545yy wrote:

    Same reasons why it going to be shorted by you know who?

    Short 10000 shares is already showing on level 2

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8/25/2016 4:00 PM
IRBT $40.44 Down -0.15 -0.37%
iRobot CAPS Rating: *****