Under the terms of the agreement, Bally will integrate Optimal's NETBANX payment platform into its solution for operators in the regulated U.S. gaming market. Bally's customers will be able to use the NETBANX payment gateway for services including credit card, debit card, and electronic check processing and risk management for the U.S. gaming market.
Bally VP of business development John Connelly said: "A key part of our strategy is to partner with best-of-breed providers, and we have done that with Optimal Payments to secure access to their extensive expertise in payment processing and risk management services for the regulated U.S. gaming market."
Before the passage of the Unlawful Internet Gambling Enforcement Act in 2006, Optimal Payments was formerly known as Neovia Financial until it acquired the former in 2011. It funded the accounts of gamblers with its Neteller platform, but after the UIGEA went into effect, it ended up having to pay a $136 million fine to the Justice Department to settle charges of money laundering.
In addition to reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms, Bally also offers various casino management, slot accounting, bonusing, cashless, and table management services.