Luxury accessory retailer Coach (NYSE:COH) has appointed Stuart Vevers as its new executive creative director, responsible for leading all creative aspects of the Coach brand, including women’s and men’s design, brand imagery, and store environments, the company announced this week.

Vevers had held the role of creative director at online boutique Loewe since 2008, and served in the same position for English fashion retailer Mulberry from 2005 to 2008. Vevers will report to Victor Luis, Coach's president and chief commercial officer, and he succeeds Coach's former creative director, Reed Krakoff, who has left the company in order to focus more closely on his namesake brand.

Luis was quoted as saying Vevers' previous experience working for a number of high-end retailers will "enable him to draw upon Coach's rich history to create innovative product and brand imagery, elevating the customer experience and creating a fuller expression of the brand."


Fool contributor Caroline Bennett has no position in any stocks mentioned. The Motley Fool recommends Coach. The Motley Fool owns shares of Coach. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.