Pandora (NYSE: P ) announced today that its music streaming service is now available in more than than 100 car models and it estimates one-third of all new cars sold in 2013 will have Pandora installed.
The company said in a press release that it's received 2.5 million unique activations through its partnerships with 23 automotive brands and eight aftermarket manufacturers.
Simon Fleming-Wood, Pandora's chief marketing officer, was quoted as saying, "The vehicle is the traditional home of radio and thanks to our deep roster of forward-thinking automotive partners, Pandora has been seamlessly incorporated into the dash of more than 100 different vehicle models made available by our partners. We're thrilled that millions of people are enjoying Pandora through these integrations, which make listening to personalized Internet radio as easy as AM/FM radio."
The company said that integrating its music streaming service into vehicles has been a "key focus" because half of all radio listening happens in the car. Pandora made its first in-vehicle partnership with Ford back in 2010, but is now installed in vehicles for 18 of the world's top automotive brands.
Pandora said its streaming service is also coming soon for Dodge, Infiniti, Jeep, Kia, and Ram vehicles.