Adobe Makes an Acquisition

Adobe Systems (NASDAQ: ADBE  ) has reached overseas for its latest acquisition. The company announced it has signed a definitive agreement to buy privately held French concern Neolane, a firm it describes as "a leader in cross-channel campaign management technology." The price is roughly $600 million in cash.

Adobe plans for its new asset to become the sixth offering in its Marketing Cloud suite of products. The company hopes that the move "creates an unparalleled platform for delivering rich, personalized experiences to consumers across channels and devices, and giving a unified view of the customer to marketers."

The acquisition is expected to close next month. Adobe does not believe it will significantly affect its projected fiscal 2013 non-GAAP results. The company added that, because of certain cost estimates and other financial details related to the transaction, it is not currently able to estimate its impact on future GAAP earnings.

Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2514493, ~/Articles/ArticleHandler.aspx, 3/29/2015 3:48:31 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...