Growth stocks are sexy. Who wouldn't want to own the next Apple? But sex appeal can be skin deep. Buying into a thin advantage can really cost you, says Fool contributor and Motley Fool Rule Breakers analyst Tim Beyers in the following video.
Take Zynga, whose copycatting ways revealed a severe lack of creativity, business savvy, and growth potential. The stock is down more than 70% since its IPO as a result. Fool co-founder David Gardner devised the six signs of a Rule Breaker to avoid these sorts of situations. Think of them as a combination of quantitative and qualitative factors that suggest whether a business possesses real disruptive power, and with it, market-crushing potential.
Please watch as Tim shows you how to buy stock in Rule Breakers using one of his favorite names right now. Then, leave us a comment to let us know your process. Who taught you how to buy stock? What one piece of advice would you pass on to your fellow Fools?
S-T-O-C-K in the U-S-A
With the U.S. relying on the rest of the world for such a large percentage of our goods, many investors are ready for the end of the "made in China" era. Well, it may be here. Read all about the biggest industry disrupters since the personal computer in "3 Stocks to Own for the New Industrial Revolution." Just click here to learn more.