Nearly everything that Ford (F 0.69%) has done in recent years has worked out well. Hit products, big profits, and strong management decisions have been the hallmark of CEO Alan Mulally's rightly celebrated tenure.
But one part of Ford's plan still seems to be lacking: its efforts to elevate Lincoln to true luxury-brand status. In this video, Fool.com contributor John Rosevear looks at what it takes to build a global luxury-car brand – and asks whether Ford is really serious about taking Lincoln down that long hard road.
