Is BMW Making a Mistake Keeping Apple Out of Its Cars?

In a competition that pits BMW's iDrive against Apple's (NASDAQ: AAPL  )  "iOS in the Car," the luxury automaker is taking a pass on fully embracing Cupertino's solution to in-car entertainment. Whereas Apple believes that allowing its devices to become fully integrated in your car's multimedia system will streamline things for users, BMW has already invested heavily in this area and prefers to remain autonomous. Ultimately, the struggles between these two industries is probably just heating up.

In the video below, Fool.com contributor Doug Ehrman discusses the decision by BMW to shun iOS in the Car, as well as the ramifications of the decision.

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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On June 28, 2013, at 5:37 PM, marv08 wrote:

    You are beating a dead dog here... Pretty much every tech and car site in existence has already posted BMW's statement, clearly saying that they have not made a decision yet and that they try to learn about the technical requirements. See e.g. the update at the end of http://www.autoblog.com/2013/06/12/why-bmw-doesnt-plan-to-in...

    Quote: "BMW has contacted Autoblog to clarify its position. The company says it's in close contact with Apple and currently investigating the technical challenges required to integrate iOS in the Car, but since a final decision had not been made, it was not a part of Apple's announcement. Thus, according to BMW, integration of iOS in the Car in its cars has not been ruled out at all."

  • Report this Comment On June 28, 2013, at 6:23 PM, bobbydig wrote:

    BMW is not known for its electronics, actually, they suck at it. And Doug, please don't do another video. You are so freaking boring.

  • Report this Comment On June 28, 2013, at 6:48 PM, Gaeseki wrote:

    IBM made right decision to stay away from lagging Apple,

    Even an iPhone ranked the slowest phone in the world who wants this faded out iPhone?

    NEWS►"Phone5 ‘Slowest’ In Smartphone Speed Test –Jun 25, 2013

    Apple’s iPhone5 is the slowest smartphone on the market, according to tests by UK consumer watchdog -”Which”

    The results revealed Samsung’s Galaxy S4 was almost twice as fast as Apple’s star phone with Samsung’s Note 2 also scoring higher in the Geekbench pecking order.

    The low score will be a disappointment for the US giant’s huge fan base who tend to believe Apple’s products are superior to all their competitors.

  • Report this Comment On June 28, 2013, at 7:50 PM, ScottAtlanta wrote:

    Eric Schmidt of Google....summed it up well when he said that innovation blossoms in open systems. That's why they put Android out there for everyone to use/develop.

    Vs. Apple...with a closed system that wants to dictate/control what happens to guarantee their profits. If half the market (and growing) is Android...why on Earth would BMW let Apple call the shots....so it can alienate more than 1/2 it's potential customers?

    People want choice....and in the long run Apple will lose b/c of their model that limits choice.

  • Report this Comment On June 28, 2013, at 10:05 PM, marv08 wrote:

    @ScottAtlanta: "If half the market (and growing) is Android...why on Earth would BMW let Apple call the shots....so it can alienate more than 1/2 it's potential customers?"

    So, that's why mid- and high-end BMWs come with iPhone integration standard, and why every BMW in 2014 will ship with Siri Eyes-free support standard? That's why BMW's advanced navigation and board computer system supports iOS and the vast majority of BMW apps are iOS only?

    The truth is, for many years BMW (and most other car makers) have been supporting iOS first and in many cases only. No matter what Schmidt sees in his fever dreams.

  • Report this Comment On June 29, 2013, at 11:26 AM, VegasSmitty wrote:

    The Apple fad is over, maybe BMW is the first one to quit wasting money on something that's dying out.

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