Is BMW Making a Mistake Keeping Apple Out of Its Cars?

By Doug Ehrman – Jun 28, 2013 at 5:00PM

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The tension that is likely to build between these industries may become a defining feature for each as the battle for your car begins.

In a competition that pits BMW's iDrive against Apple's (AAPL 0.25%) "iOS in the Car," the luxury automaker is taking a pass on fully embracing Cupertino's solution to in-car entertainment. Whereas Apple believes that allowing its devices to become fully integrated in your car's multimedia system will streamline things for users, BMW has already invested heavily in this area and prefers to remain autonomous. Ultimately, the struggles between these two industries is probably just heating up.

In the video below, Fool.com contributor Doug Ehrman discusses the decision by BMW to shun iOS in the Car, as well as the ramifications of the decision.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.