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Why the Chevy Spark Is a Surprise Hit for GM

The Chevrolet Spark is the smallest model in GM's U.S. lineup, but it has turned out to be a big hit. 

General Motors  (NYSE: GM  ) may not have known what to expect when it rolled out its tiny Chevy Spark to U.S. customers last year, but it has to be happy with the results. The Spark has proved to be a hit, exceeding sales expectations and drawing plenty of younger buyers into Chevy showrooms.

How did GM manage that, when its prior small cars were mostly cheap-feeling and slow-selling? In this video, contributor John Rosevear looks at the strategy behind GM's little hit – and at why the General has suddenly become a strong player in the area it long neglected, small cars.

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  • Report this Comment On June 28, 2013, at 1:48 PM, kpscott wrote:

    OMG SLOW DOWN. There are periods in sentences. This video, while it has some interesting information in it, comes across as the video equivalent of a wall of text.

    The speaker hardly has any natural breaks in his speech. Was there a hard time limit he was trying to hit?

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