Pickup trucks are big business for all of the Detroit automakers, and more pickups are sold in Texas than in any other state. That's why General Motors (NYSE:GM) is starting the rollouts of its all-new Chevy Silverado and GMC Sierra in Texas, with a five-month campaign that will include dozens of events.

Pickup sales have been booming lately, and GM's big marketing push for its all-new trucks looks likely to add fuel to an already blazing fire. In this video, Fool.com contributor John Rosevear looks at GM's latest launch plans – and at why Ford (NYSE:F), the leader in pickup sales, is delighted to welcome its archrival to the Texas pickup wars.

Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.