When it comes to Canadian oil sands, there has been one direction that many a company has followed: toward the exit. Tough economics, as well as a lack of sufficient takeaway capacity, has made oil sands production difficult for oil companies. But where so many other companies see peril, ExxonMobil (XOM -0.57%) and Schlumberger (SLB -0.64%) see opportunity. Exxon has held the course on its major Kearl oil sands project and expects it to be up and running in 2015. Also, Schlumberger has just acquired a Canadian company that provides geochemical and fluid analysis to oil sands producers.

Sometimes, going against the grain can be a great opportunity to profit, but it also can come at great risk. Tune in to the video below where Fool.com contributor Tyler Crowe takes a look at these two companies' moves and ponders which one is likely to succeed.