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Can the 2014 Toyota Tundra Succeed?

In recent years, Toyota (NYSE: TM  ) has been incredibly successful in the U.S. car market, with models like the Camry, Corolla, and Prius all becoming best-sellers. However, Toyota has had trouble competing with the likes of Ford (NYSE: F  ) and General Motors (NYSE: GM  ) in the full-size-truck market. Truck buyers tend to be very loyal to their favorite brands, which makes it hard for competitors to unseat Ford and GM.

Toyota is releasing a redesigned version of its Tundra full-size pickup for the 2014 model year in order to improve its position in this market.  In the following video, Motley Fool industrials bureau chief Isaac Pino talks to contributor Adam Levine-Weinberg about Toyota's plans for the 2014 Tundra and whether this new model improves Toyota's chances in the full-size-truck market.

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Read/Post Comments (13) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 02, 2013, at 9:03 PM, tkkkkkkkk wrote:

    Everyone knows that Toyota doesn't make real trucks. A Turdra is nothing more than a bloated Camry.

  • Report this Comment On July 02, 2013, at 9:04 PM, tkkkkkkkk wrote:

    If Turdra's are so great, why does Toyota NASCAR truck teams use Chevy Silverado pickups to tow their trailers to the track? LOL.

  • Report this Comment On July 02, 2013, at 9:35 PM, holymolar57 wrote:

    tkkkk, 60,000 miles on my Tundra and going strong, GM, Ford have produced shart for years- been there done that, tired of working hard to feed the dealership with all the b.s. recalls! Toyota quality and made in the USA (even more than the competition) tops it for me! tkkk- buy American, buy Toyota!!

  • Report this Comment On July 02, 2013, at 9:37 PM, fredguy wrote:

    Toyota Trucks are very reliable. I think General Motors are good but over rated.

    20,000 Taliban in Afganistan can't be wrong, that is their main vehicle in their conflict. To drive in that country with hardly any roads you need a good vehicle that is reliable and can be serviced.

    My friend was a "Die Hard" GM person, but switched to Toyota. He was tired of knowing his mechanic by his first name. With Toyota, he hasn't seen a mechanic yet.

  • Report this Comment On July 02, 2013, at 10:19 PM, aktundra wrote:

    Ever since the 2004 introduction of the Tundra Double Cab, this truck has been every bit as big as the half ton version of the F150 as well as the Chev/GMC full sizers. I owned a 2004 Double Cab 4x4 and now a 2010 5.7L Tundra DoubleCab 4x4. Check the specs, in its half ton 5.7L guise it has more power than either the F150 or Silverado and tows as much too. The doublecab is bigger than either the Ford, Chevy or GMC. What the Tundra and Toyota has lacked is a 3/4 and 1-ton version of the Tundra. Come to Alaska friends and see what we drive, the Tundra and F-150 own the road as far as full size pick ups go and the Tundra often outsells the F-150 and Silverado in Alaska, this is where we really use our trucks. If the 2014 Tundra is bigger and tougher than the outgoing model then there is no reason to think that it cant compete head to head with the other big trucks.

  • Report this Comment On July 03, 2013, at 12:26 AM, dwiunit wrote:

    I have to know,Why can the F150 with the (5.4 and 5.0)V8 and the Silverado(5.3 and 6.2)get 15-16 mpg in the city and 20-21 on the highway as to where the Tundra Crewmax only gets 13 mpg city and 18 mpg highway,also not to forget that both Ford and GM also offer either a 26,28 or 30 gallon option,hell even Dodge has the 32 gallon option while the Tundra still has the one and only 26 gallon tank?If I were to buy a Tundra crewmax,I would spend more money on gas than the Big 3 American trucks.I would personally used the Tundra to just pull a boat or maybe an rv trailer,but that would be it.

  • Report this Comment On July 03, 2013, at 12:42 AM, DavidSka wrote:

    Who are you trying to kid. I can't belive anyone would mention Trunda in the same sentence as Ford or Chevy. Sorry, but bought my Trunda in 2007, wouldn't make a even trade for a new Chevy or Ford...maybe a Dodge. Ford and Chevy are pretty trucks for ladies, Trundra work hard, look good and last. I have 135,500 miles on mine, only thing I have done to it beside change the oil is put a waterpump on it, and that's because I let it sit for 3 months one summer and the seal dried up. I run it hard up down the freeway and in town. Give me a break, Chevy out doing a Trundra...BS

  • Report this Comment On July 03, 2013, at 10:19 PM, TMFGemHunter wrote:

    I think the variety of comments here is very suggestive. Everybody has their "favorite" truck, and good reasons to support their choice. However, the sales numbers show that Toyota has a much smaller following, and it will be hard to mount a serious challenge to Ford, GM, or even Chrysler/Ram.


  • Report this Comment On July 21, 2013, at 2:26 PM, fmiller59 wrote:

    All comments left out on a Ram Truck. The 2013 Ram 1500 can tow 10500 lbs since 2003! The Ram the only auto air suspension! The Ram only one with Coil Springs! The Ram first to have 20 Inch Wheels!The Ram has Rain Sensitive wipers! The Ram has Auto Projector Head lights and was first! The Ram has the Most Horsepower in a 5.7 and 6.2 395/435!The Ram only one to have 8 speed Transmission and a first! The Ram gets 21 MPG 5,7 V-8! The Ram only has four choices of rear Gears! The Ram was 2013 #1 Rated Truck in world in Sales took over Ford (Was #1 Selling Truck for 20 years before Ford!) Only truck with True 4wd!

    And if rigged with wheeled dollies just as a Tundra it would pull the SPACE SHUTTLE 5


  • Report this Comment On July 23, 2013, at 11:36 AM, B2900 wrote:

    The firm I work for has a small fleet of pick ups. In 2007 the first purchase of a Tundra was made along with two Dodge Rams and two Chev trucks. From past experience we will never purchase a Ford truck again. In 2012 all of the trucks were replaced simply as a result of high mileage 300KM plus each After a detail review of the operating cost and resale it was very apparent that there was virtually only maintenance coast with the one Tundra and literally horrendous cost and unreliability issues with both Chev and Dodge as well in trade in value proved the big three truck were worthless to trade in. Our Tundra however had a very plesant trade in value. Needless to say our fleet now consist of 5 new Tundra's.I personally never thought there would be this much difference but the facts speak volumes.

  • Report this Comment On July 24, 2013, at 9:58 PM, RagingPinoy wrote:

    As a Toyota owner go buy one so you can see for yourself

  • Report this Comment On August 06, 2013, at 5:29 PM, fmiller59 wrote:

    As Ram owner go buy One so you can see for yourself. I have a Toyota truck provided to me by my Company. I have the benefit to use it personal and Company use. I by Far will Take the Ram.

    We also had Ford Rangers and Ford 150 in Company fleet last 36 years......the Ford hit about 200k a year and have done an excellent job!!

    The Rangers are Being replaced

    as a test with Toyota's since no more Rangers. We will see. was told MPG would exceed Ranger. The Toyota so far are not any better MPG than the Rangers. The Oil on Ranger was at 7000 miles Standard oil. the Toys are 5000 Synthetics at more than double the costs so far.

  • Report this Comment On August 06, 2013, at 5:40 PM, fmiller59 wrote:

    PS.....our Firm has over 7k vehicles on the road each day except Sunday.

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