Can the 2014 Toyota Tundra Succeed?

By Adam Levine-Weinberg – Jul 2, 2013 at 7:01PM

NYSE: TM

Toyota Motor

Market Cap

$313B

Today's Change

(-0.91%) -$2.13

Current Price

$231.84

Price as of April 18, 2024, 4:00 p.m. ET

Toyota is releasing a redesigned Tundra full-size pickup for the 2014 model year. Will it be enough to boost Toyota's sagging performance in the full-size-truck market?

In recent years, Toyota (TM -0.91%) has been incredibly successful in the U.S. car market, with models like the Camry, Corolla, and Prius all becoming best-sellers. However, Toyota has had trouble competing with the likes of Ford (F 0.17%) and General Motors (GM -0.05%) in the full-size-truck market. Truck buyers tend to be very loyal to their favorite brands, which makes it hard for competitors to unseat Ford and GM.

Toyota is releasing a redesigned version of its Tundra full-size pickup for the 2014 model year in order to improve its position in this market. In the following video, Motley Fool industrials bureau chief Isaac Pino talks to Fool.com contributor Adam Levine-Weinberg about Toyota's plans for the 2014 Tundra and whether this new model improves Toyota's chances in the full-size-truck market.

Fool contributor Adam Levine-Weinberg has no position in any stocks mentioned. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.