Recently both BGR and MacRumors reported on what are alleged to be leaked pictures of the new Apple (NASDAQ:AAPL) iPhone 5S, expected to be released later this fall. If the pictures are legitimate, while much of the functionality remains uncertain, it is clear that the newest member of the iPhone family will be the same size as the iPhone 5. Given a recent report by Fast Company -- outlining that screen size is one of the three most important features as reported by consumers -- the failure by Apple to make the screen bigger should be of concern to investors.

On the positive side, a French website recently published what are believed to be leaked pictures of the "cheaper" iPhone expected this fall. This is good news given the high-end of the smartphone market has become increasingly saturated.

In the video below, Fool.com contributor Doug Ehrman discusses what consumers want and why Apple's failure to listen is not good news for investors.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.