Do Apple Leaks Foretell of Expected Progress?

Recently both BGR and MacRumors reported on what are alleged to be leaked pictures of the new Apple (NASDAQ: AAPL  ) iPhone 5S, expected to be released later this fall. If the pictures are legitimate, while much of the functionality remains uncertain, it is clear that the newest member of the iPhone family will be the same size as the iPhone 5. Given a recent report by Fast Company -- outlining that screen size is one of the three most important features as reported by consumers -- the failure by Apple to make the screen bigger should be of concern to investors.

On the positive side, a French website recently published what are believed to be leaked pictures of the "cheaper" iPhone expected this fall. This is good news given the high-end of the smartphone market has become increasingly saturated.

In the video below, contributor Doug Ehrman discusses what consumers want and why Apple's failure to listen is not good news for investors.

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Read/Post Comments (7) | Recommend This Article (5)

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  • Report this Comment On July 03, 2013, at 9:53 PM, twolf2919 wrote:

    Tim Cook's been telling anyone willing to listen that Apple won't produce a phone with a bigger screen until the tradeoffs big screens bring (e.g. greater battery drain) can be resolved. He's been saying it for 6 months - at this point, nobody should be surprised that the next iPhone won't have a bigger screen....especially since it's time for the "s" version - that iteration historically only makes internal hardware improvements - a larger screen would require a whole new case!

  • Report this Comment On July 03, 2013, at 10:12 PM, Henry3Dogg wrote:

    "...- the failure by Apple to make the screen bigger should be of concern to investors."

    Apple haven't "failed" to make a bigger screen.

    They leave the oversized toys to Samsung. They make the size that they believe their customers want.

    The iPhone 5 and 4S remain the two highest selling high end smartphones, so they appear to be correct.

  • Report this Comment On July 03, 2013, at 10:14 PM, lagunab1 wrote:

    Hello? This is a PHONE, not a tablet. I see people wandering around with these clownishly huge phones and wonder how the hold them. They can't put them in their pocket. The key feature to usability is having it with you ...portability. After that there is a long gap to the next usability feature. If Apple has a problem in phones, it is the godaweful iOS 6 "upgrade". Jony Ives ugly and useless new look. That will drive away biz.

  • Report this Comment On July 03, 2013, at 10:17 PM, Henry3Dogg wrote:

    "...Doug Ehrman discusses what consumers want and why Apple's failure to listen is not good news for investors."

    So far Apple has done pretty well at knowing what their customer want.

    Why Doug Ehrman would be so arrogant as to believe that his guess was better than Apples market research....

    ... Anything for a story...

  • Report this Comment On July 03, 2013, at 10:33 PM, singaporenick wrote:

    Yes here in Asia a few people jumped on the phablet band-wagon with these odd-looking outsized Samsung phones as some people want to try anything new,but they have not really caught on.I suspect Apple know better than Mr Ehrman that these are not a long-term high volume product

  • Report this Comment On July 03, 2013, at 10:48 PM, terich22 wrote:

    @twolfe. The big screen/battery is not a tradeoff. There is not an iphone around that can come close to matching the battery length of a Note 2 which has a huge screen. Apple fans make fun of the "big screens," but in reality the footprint is not much different. Apple just has huge bezels whereas many Androids have minimized bezels sizes to almost nothing. Once you use a phone with a 4.7+ screen size, going back to a 3.5 of 4 inch screen is gut wrenching. But, to each his own.

  • Report this Comment On July 04, 2013, at 12:36 AM, deasystems wrote:

    @terich22: You claimed that, "Apple fans make fun of the 'big screens,' but in reality the footprint is not much different."

    In reality the footprint is *hugely* different: The Galaxy Note 2 is 1.1" (22%) longer, 7/8" (37%) wider, 1/12" (27%) thicker, and 2.5 oz. (65%) heavier than the iPhone 5. The Note 2 is ridiculously large for a phone.

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