The Future of Apple Is Everywhere

The genius of Apple's (NASDAQ: AAPL  ) product innovation is that Apple has found a way to think years, even decades ahead of consumers. It revolutionized what we thought about cell phones, created an app model that didn't previously exist, and is currently taking steps to connect us to everything, all the time.

Don't get fooled by the product announcements most people focus on; it's the software that Apple will use to differentiate itself in the future. Airplay allows your Apple devices to communicate with each other, AirDrop makes other devices accessible, and iCloud stores photos, music, and soon passwords that pull you in and keep you in the ecosystem.

Slowly, these products creep into our daily usage and become a natural extension of us. Turn the lights on remotely, check your security camera, change a file on your smartphone, and beam anything to the nearest Apple-powered screen.

What Apple is doing is making the device itself ubiquitous. Wherever or whenever it's convenient to do what you need to do, from business to recreation, on any of your Apple devices, a solution will be available. Wi-Fi, iCloud, AirDrop, and AirPlay are just the ways Apple uses to connect them and make sure Apple is everywhere.

The next step
Don't think the iWatch or iTV product rumors will just be devices on their own. The point is to connect you even more to the Apple ecosystem. An iWatch could be an extension of an iPhone or iPad, relaying iMessages, emails, and of course music. The iTV could be a screen for AirPlay, a cable replacement, or your home movie theater, all through Apple services and devices.

The connectivity of these devices is probably more important than anything else because that allows Apple to create a user experience no one can match.

Can the competition catch up?
Google is a larger player in smartphones and is on Apple's heels in tablets, but it lags behind in a few key ways. Consumers don't update its operating system, and it doesn't have a viable TV offering yet. In many ways, Google is ahead of Apple from a software and cloud perspective, but it doesn't make all of those services available to all devices right away like Apple does.

Microsoft has smartphones, tablets, and TV access with Xbox One, but its installed base is so small that developers don't leverage the ecosystem the way Apple's do. I think Microsoft is Apple's biggest challenger, but the price of Xbox One is a hurdle and people don't seem to be thrilled about using Windows for mobile just yet.

When it comes to connectivity, Apple has a huge lead in access and usability and Google and Microsoft are playing catch-up. Pay attention to how Apple's new product announcements this year enhance connectivity and function between devices, not just how the device itself works, because that's where Apple is building a real advantage.

We know that whatever Apple comes out with next it has a history of cranking out revolutionary products and before you know it replacing successful products with something new. Find out how Apple does it in our free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.


Read/Post Comments (8) | Recommend This Article (15)

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  • Report this Comment On July 04, 2013, at 12:00 AM, boydp182 wrote:

    Big reason I stay with Apple and not Microsoft or Google is how everything stays in sync so easily and seamlessly. My Apple TV, iMac, iPhone, iPad, and Macbook Pro. Plus so many other people use Apple products that it makes it so easy to share photostreams, use imessage from any device, etc.

  • Report this Comment On July 04, 2013, at 12:10 AM, mylove4life455 wrote:

    Are you kidding me... talk about a clueless uneducated fanboy writer.... Microsoft is just getting started...

    And syncing was in MS ecosystem way before crapple even new what it was...

  • Report this Comment On July 04, 2013, at 12:16 AM, normgarry wrote:

    "Don't think the iWatch or iTV product rumors will just be devices on their own. The point is to connect you even more to the Apple ecosystem."

    I've stopped buying games on iPhone and I've resisted purchasing TV shows/ Movies from iTunes. This way, if I even desire to switch from iOS to something else, I can.

  • Report this Comment On July 04, 2013, at 3:51 AM, MrSmith210 wrote:

    Normgarry, as much as I know you'd like to be right and have everyone agree... The big issue is the average Apple buyer and human being doesn't see the need to work around apple. They embrace it. Relate to it. And enjoy it. Thus, they're not in your minority of looking for ways to dodge apple. Rather they seek ways to own and embrace it. Hate it or love it, apple is king. Still. Especially here in anerica. I dont honestly know one apple product user that is disappointed in any way.. We'll see how things go though. But give credit where credit is due and support your American founded company that's well.. Amazing, whether you own or like their products or not. Apple is awesome. Products aside. What a spectacular company. Much respect. Go American innovation. You want innovation and dominance from American businesses and education? Here it is. Stop hating it. Embrace it. Whether or not you choose to own it's products.

  • Report this Comment On July 04, 2013, at 9:49 AM, Henry3Dogg wrote:

    "Google is a larger player in smartphones and is on Apple's heels in tablets,..."

    I think you're thinking of Samsung HTC and a raft of others.

    Google sell very few smartphones or tablets.

    The fact that many use some give away software that Google have worked on does not make Google a larger player in Smartphones.

    You might as well claim that Linus Torvalds is a larger player in smartphones. It makes as much sense.

  • Report this Comment On July 04, 2013, at 11:40 AM, vernr75 wrote:

    That's just the Apple-will-rule-the-world dream that some longtime Apple loyalists like to fantasize about from time to time. Reality is a very different place, however. In reality, most people who own iPhones do so because $450 of the real price of the device (and I'm talking about the iPhone 5, 4S and 4) is being subsidized by carriers and is hidden in monthly service costs. Folks are essentially buying the iPhone on hire purchase. Without this very generous subsidy from carriers, people would have had to pony up the full cost of the iPhone upfront, and the iPhone would have been nowhere in terms of sales and usage, no matter how well regarded it is by its users.

    Apple is a hardware company which specializes in high-priced ornamental hardware, and the rest of its product offerings are not subsidized by wealthy carriers. Therefore, folks who desire everything Apple has to offer must have the money to buy it all and to keep replacing them at those same high price points...indefinitely. And THAT is why this dream of 'Apple everywhere' won't materialize for most iPhone users - and therefore, most of Apple's user base. The world's not filled with people who can afford to buy a whole bunch of expensive products for their entire family year after year. That's why Apple's had to resort to selling significantly older phones alongside their newest model to keep their iPhone market share from plunging too fast, and why there's now talk of Apple selling 'low-cost' iPhones.

    Many folks who use Apple's iPhone like the product very much. But the majority are still not real Apple loyalists. Even if one member of the family is hooked on Apple exclusively, it's often the case that the rest of the family is not. And as more and more folks enter the Apple ecosystem by purchasing an old or refurbished iPhone or by a discounted iPhone 5, the Apple ecosystem becomes increasingly divided into the 'haves' (who can afford to buy all the other Apple products that take full advantage of the hardware and cloud ecosystem) and the 'have nots' (who will only afford the subsidized or discounted stuff and will likely feel frustration in the long term as the benefits of the ecosystem shifts to those having all the devices), making it impossible for this dream of yours to ever come true.

  • Report this Comment On July 04, 2013, at 12:37 PM, ScottAtlanta wrote:

    Vernr75 got it right.

    Embrace Apple? I don't want my pockets picked.

    I can embrace Samsung who gives me a product I actually find useful (the Note) and not get locked in the Apple Orchard....for life, eating only Apples, nothing else because it's not an Apple...

    People want variety and choice...which they can get in the world that's outside the locked orchard doors of Apple -- you can come in but you can never leave (like a roach motel)....Careful not to choke on your apple...(this should be the next PR campaign for Android against Apple). At one end people begging to get in...throwing money....at the other end...their bare arms stretched through iron bars, begging to get out....begging for anything other than an "apple"..... At the center of the orchard...Foxxconn.

  • Report this Comment On July 08, 2013, at 12:21 PM, stewlish wrote:

    mylove4life455:

    I new you could express yourself if you tryd!

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