American Banker Magazine recently published a reputation survey that showed respondents are more likely to give their own financial institution higher reputation scores than other banks.
For the big banks, the gap was greatest and overall scores were generally lower. It seems that battered institutions like Citigroup (NYSE: C ) and Bank of America (NYSE: BAC ) are still trapped in the mud of 2007 and 2008. Regional banks contrast that, though, with banks like Huntington Bancshares (NASDAQ: HBAN ) and Suntrust (NYSE: STI ) scoring higher and with less of a gap between customers and non customers.
In the video below, Motley Fool contributor Jay Jenkins discusses the results and the takeaways.
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