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Flowers Foods Gets OK to Acquire Hostess Breads and Bakeries

Following the announcement last month that a pair of private equity investors will return Twinkies to store shelves on July 15, Flowers Foods (NYSE: FLO  ) said yesterday it has received regulatory approval to purchase the old Hostess Brands portfolio of breads, including Wonder, Nature's Pride, and Home Pride.

Flowers announced its intention to buy the assets in February for $360 million after Hostess had been crippled by events including a strike by the Bakery Workers union and sought bankruptcy protection. Flowers received approval from the bankruptcy court to make the acquisition in March and just needed to get approval under the Hart-Scott-Rodino Act, which deals with antitrust issues.

With that now having been gained, Flowers will get Hostess' bread brands, 20 bakeries, and 36 depots. It expects to complete the transaction in the coming weeks. Flowers Foods is one of the largest producers of packaged bakery foods, operating 44 bakeries and generating sales in 2012 that reached $3.05 billion. 


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  • Report this Comment On July 10, 2013, at 12:55 AM, cullenawilliams wrote:

    The DOJ made properly one of the smartest decisions it has ever made, finally for a USA company to be able to do something right. Flowers actually did not need the labels and I doubt seriously if you will ever see the Natures Pride label on the market again, they had sued Hostess for trademark infringement and that was properly one of the reasons that they file for bankruptcy to start with again, the 20 plants mostly will be sold I feel except in areas that Flowers is not operating in now, they will modernize those plants before they are opened, you will see some of the of other labels in the markets they selling in before but I feel with reformulated recipes and a lot shorter shelf live on them because Flowers was and still is only leaving their products on store shelves 4 days and Hostess was leaving it 7-10 days. "The Flowers Way" is the best way.

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9/27/2016 11:31 AM
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Flowers Foods CAPS Rating: *****