The Washington Post Co. (NYSE: WPO ) has announced plans to invest in FaithStreet.com, a "digital outreach and giving platform for places of worship" that helps people connect with churches. The transaction includes both financing and content from its OnFaith website. Sally Quinn, editor-in-chief, will remain in that position with OnFaith and work with FaithStreet.
Ann McDaniel, Washington Post Co. senior vice president, is eager for the two companies to join forces. "We expect that users will appreciate the combination of FaithStreet's many services and OnFaith's first-rate coverage of the intersection of news and religion," she is quoted as saying.
Quinn, meanwhile, looks forward to the venture boosting exposure to OnFaith's online content. "I look forward to working together with them to build OnFaith by FaithStreet into a major player in the religion world and on the Internet," she is quoted as saying. Sean Coughlin, FaithStreet CEO, said OnFaith by FaithStreet will give faith leaders a new platform to publish their content and expand their audiences. FaithStreet says on its website that it's worked with about 400 churches in New York City, helping more than 5,000 people "find and connect with a local church during the last 6 months," and is looking to expand across the country.