Tim Cook Will Hate This Samsung Victory

It's no secret that Samsung outships Apple (NASDAQ: AAPL  ) by a healthy margin in sheer smartphone unit volumes. The South Korean conglomerate has dramatically widened its lead over the Mac maker over the past year. In the first quarter, Samsung outshipped Apple by nearly twofold.


Q1 2012

Q1 2013


44 million

70.7 million


35.1 million

37.4 million

Source: IDC.

Much of those gains are in low-end and mid-range smartphone markets that carry lower margins, areas where Apple has yet to compete meaningfully. Still, Tim Cook knows that Apple has hit a ceiling in the high end, but at the same time the Apple CEO has also been trying to highlight other metrics that Apple tracks to judge its performance.

Things like customer satisfaction, ecosystem commerce, and usage are among Apple's priorities when gauging whether it's making the best overall products. Well, Samsung just overtook Apple in one of the departments that Tim Cook really cares about. He's going to hate this.

Samsung surpassed Apple in mobile Internet usage share for the first time in June, according to the most recent data from StatCounter. Apple's archrival has now taken the lead by less than half a percent.

Source: StatCounter.

Samsung came close to overtaking Apple in December, but it appears that Apple's busy holiday shopping season gave it a temporary boost to fend off Sammy. Apple hasn't launched any new products since October, and Samsung just released its Galaxy S4 that probably contributed to its usage victory.

In customer satisfaction, Apple just scored a victory on Samsung's home turf. The iPad outscored both Samsung and LG in consumer satisfaction in South Korea's National Customer Satisfaction Index. Speaking of the tablet market, Apple still has an overwhelming lead in usage, with Chitika pegging all iPads at 82.4%. Samsung's gains in the smartphone market are growing its usage figures, and the South Korean company has now turned its attention to the tablet market.

Apple and Samsung are neck-and-neck in usage. Which company's upcoming product launches will turn the tide?

Apple has a history of cranking out revolutionary products ... and then creatively destroying them with something better. Read about the future of Apple in the free report "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.

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Comments from our Foolish Readers

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  • Report this Comment On July 10, 2013, at 8:29 PM, VegasSmitty wrote:

    The Apple fad is so over!

  • Report this Comment On July 11, 2013, at 12:06 AM, ScottAtlanta wrote:

    "UNknown" comes in fourth.....

    Time for honorable suicide for everyone else....

  • Report this Comment On July 11, 2013, at 7:20 AM, yragsapo wrote:

    "Much of those gains are in low-end and mid-range smartphone markets that carry lower margins, areas where Apple has yet to compete meaningfully."

    Lets be more specific. It's where Apple doesn't WANT to compete. Online journalists are so desperate for clicks that they are trying to create a competition in areas that the competition doesn't exist. Why not knock Mercedes Benz for not selling enough low-end cars? How about slamming Dom Perignon for not selling as much champagne as Korbel? I guarantee that Tim cares less about the internet usage statistic than this writer indicates, since the units hooking up to the internet are low end units that Apple doesn't want to produce.

  • Report this Comment On July 11, 2013, at 7:39 AM, jdmeck wrote:

    More junk phones = more usage. Duh! Apple should not and does not need to compete in the plastic crap low end market.

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