Why the New Chevy Impala Is a Big Deal for GM

General Motors  (NYSE: GM  )  launched its all-new Chevy Impala a couple of months ago, and sales have been pretty good. But sales totals don't tell the whole story. GM's new full-sized sedan comes with a strategy that's completely different from the outgoing car, one that's designed to maximize the numbers that are most important to GM's CEO: profits.

The all-new Chevy Impala is a big change for GM, in more ways than one. Photo credit: General Motors Co.

On that front, the new Impala is doing quite well. As Fool contributor John Rosevear explains in this video, the new Impala is just one of a series of all-new products that will seek to shift the General's position in the U.S. market in a big way -- a strategy that might already be beginning to bear fruit for GM shareholders.

GM sells more vehicles in China than any other global automaker. But is it the best way to play China's auto boom? A recent Motley Fool report, "2 Automakers to Buy for a Surging Chinese Market," identifies two other automakers that could be poised to reap even bigger gains. This report is completely free for Motley Fool readers, but only for a limited time -- click here to claim your copy now.


Read/Post Comments (12) | Recommend This Article (9)

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  • Report this Comment On July 11, 2013, at 8:37 PM, inreality01 wrote:

    Hopefully GM can make many billions on the Impala so they can the taxpayer back for their bailout.

  • Report this Comment On July 11, 2013, at 8:43 PM, panheadphlox wrote:

    Well seeings how the Impala hasn't been a full size sedan for over ten years...

  • Report this Comment On July 11, 2013, at 9:12 PM, zemantaz wrote:

    Let's just see if GM stops building crap like they have ever since they introduced DexCool coolant to their vehicles. I was a loyal GM owner til the late 90's when I saw they were more interested in Quantity before Quality. I will support the all-new Impala if the consumer complaints don't stockpile.

  • Report this Comment On July 11, 2013, at 9:14 PM, pwkrp wrote:

    @inreality01, what year are you living in. GM paid it back and is now buying stock back from the government and they could not do that if they have paid it back. Besides if they have not paid it back they still have five or more years to pay the loan back. Maybe your lenders should recall your loans early.

  • Report this Comment On July 11, 2013, at 9:16 PM, jhb32003 wrote:

    How much of the vehicle was manufactured by one of eleven of GM's Chinese joint venture partners?

  • Report this Comment On July 11, 2013, at 10:24 PM, rtgsc wrote:

    Hey, pwkrp, what century are you living in? GM still owes BILLIONS. Read the article, please. I will never buy a union built piece of crap bailed out government motors car ever. I have non union Toyotas and they give NO problems and last for years. http://www.usnews.com/news/blogs/rick-newman/2012/12/19/its-...

  • Report this Comment On July 11, 2013, at 11:14 PM, Kleeno65 wrote:

    Profits won't be a problem if people are willing to drop $39,000 + for the LTZ version. Saw one at the dealership and was a little blown away by the price.

  • Report this Comment On July 11, 2013, at 11:41 PM, bigzipper wrote:

    Folks who criticize the new chevy's and ford's really haven't driven the newer cars. Sure lexus, audi's and cadi's are nicer. But, I'll take a new chevy anyday over a subaru, toyota, honda.... and I rent cars about twice a month. Drove a plasticy piece of crap import this week and the malibu LT I had last week was 5x the car.

  • Report this Comment On July 12, 2013, at 1:04 AM, tony1117 wrote:

    I own a 1996 chevy caprice and i have 250,000 miles on it. It does not burn oil, and is not rusted out. what more can I ask for.

  • Report this Comment On July 12, 2013, at 5:56 AM, wayne1175 wrote:

    yo may think free trade But its no read this article about How ford dominates the mile per gal in the UK and yes the gas Mix and diesel mix is identical

    I am tirered Of being robbed http://www.ford.co.uk/Cars/Focus/Performanceandefficiency theres the link o the trueth people

  • Report this Comment On July 12, 2013, at 11:12 AM, hemetski wrote:

    I purchased a 2014 chevy Impala and I love it .!

    I have been buying american since 1963...

    Say what you will I love gm products..

    GO AMERICA AND WELCOM BACK BIG "D"

  • Report this Comment On July 13, 2013, at 3:09 PM, SkepikI wrote:

    John: From the comments above, @pwkrp and @rtgsc I still believe an article featuring where GM and Treasury stand re stock in the Treasury locker, GM bailout money and credit/debit balance will be useful to your readers.

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