Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



As Google Stands Pat on Price, a New Nexus 7 Is Imminent

Google (NASDAQ: GOOGL  ) is the only major tablet vendor that hasn't participated in tablet discount season. Other companies have been reducing prices ahead of expected upgrades, but Big G has stood pat on its official Nexus 7 pricing. Third-party retailers have begun to discount the entry-level model down to $149, but the tablet still costs $199 direct from Google Play, even as a second-generation model is imminent.

DIGITIMES has been hearing from its tipsters that the second-generation Nexus 7 will launch at the end of July or the beginning of August. The device's 7-nch display should get upgraded to a 1,980 x 1,200 panel, about the same as what is expected to do with the next Kindle Fire HD. Corroborating prior reports, the publication says that Qualcomm will indeed power the device with a Snapdragon 600, displacing NVIDIA as the processor supplier. Pricing is expected to be the same at $199 to $249.

Google and ASUS have shipped an estimated 6 million units since launching a year ago. That figure is reasonable after it took ASUS several months to ramp up to a rate of 1 million Nexus 7 units per month. Sales have probably slowed in recent months amid escalating competition on the low-end, as well as the fact that consumers are probably delaying purchases in anticipation of new models.

Some "Taiwan-based vendors" expect the new model to sell 8 million units in 2013, which seems like a bit of a stretch. Other suppliers don't think this figure is reasonable. The low-end landscape has changed a lot in the past year, and there are plenty of alternative choices now.

It's now been almost exactly a year since Google stepped directly into the small-sized tablet market with the Nexus 7, which means that it's also exactly the right time for second-generation models to be launched. It could easily just be a matter of weeks before Big G pulls the Nexus trigger.

It's incredible to think just how much of our digital and technological lives are almost entirely shaped and molded by just a handful of companies like Google. Find out "Who Will Win the War Between the 5 Biggest Tech Stocks?" in The Motley Fool's latest free report, which details the knock-down, drag-out battle being waged by the five kings of tech. Click here to keep reading.

Read/Post Comments (1) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 12, 2013, at 11:43 PM, bsimpsen wrote:

    "Google (NASDAQ: GOOG ) is the only major tablet vendor that hasn't participated in tablet discount season. "

    Really? What about Apple? Aren't they the largest tablet manufacturer? I've seen no reduction in their prices.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2534712, ~/Articles/ArticleHandler.aspx, 9/29/2016 6:13:44 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 8 hours ago Sponsored by:
DOW 18,339.24 110.94 0.61%
S&P 500 2,171.37 11.44 0.53%
NASD 5,318.55 12.84 0.24%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/28/2016 4:00 PM
GOOGL $810.06 Down -0.67 -0.08%
Alphabet (A shares… CAPS Rating: *****
AMZN $828.72 Up +12.61 +1.55% CAPS Rating: ****
NVDA $66.78 Up +0.24 +0.36%
Nvidia CAPS Rating: ****
QCOM $63.45 Up +0.14 +0.22%
Qualcomm CAPS Rating: ****