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How Disney Is Making Marvel More Valuable

Is there anyone left who believes that Walt Disney (NYSE: DIS  ) isn't adding value to Marvel? Recently, the House of Mouse obtained all of Viacom's remaining distribution rights to four Marvel films: Iron Man, Iron Man 2, Thor, and Captain America: The First Avenger for an undisclosed sum.

The payoff ends a distribution arrangement that allowed Marvel to become a Hollywood power player at a time when investors didn't know the full value of comic book films, says Fool contributor Tim Beyers in the following video.

Previously, Disney was phasing out Paramount on a film-by-film basis, with Marvel's The Avengers the highest profile (and most profitable) solo effort to date. Now, every Marvel film property to which it has rights will be produced and distributed directly. Expect a modest boost to profits as a result.

More important for investors, Tim says, is that the deal is indicative of Disney's willingness to invest to make its Marvel properties more valuable. Deals to secure Joss Whedon to direct not only Avengers 2, but also Marvel's Agents of S.H.I.E.L.D., and Robert Downey Jr., for the next two Avengers films, fall in the same category, Tim says.

Now it's your turn to weigh in. Do you believe Disney's investments in Marvel will pay off over the long term? Why or why not? Please watch the video to get Tim's full take, and then leave a comment to let us know what you think.

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Read/Post Comments (4) | Recommend This Article (4)

Comments from our Foolish Readers

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  • Report this Comment On July 13, 2013, at 6:41 AM, BEARpatch wrote:

    Who's kidding who? The only things keeping Disney alive at the movies is Marvel and Pixar!

    John Carter- bomb

    Oz- bomb

    Lone Ranger- bomb

    Avengers- huge box office

    IronMan- ditto

    Disney is smart to nurture its Marvel properties. They will make the house of Mouse profitable for years!

  • Report this Comment On July 13, 2013, at 1:17 PM, shadx wrote:

    It's all good for now but there will come a time when audiences will tire of the superhero genre. Until then though they'll make big bank from all of it.

  • Report this Comment On July 13, 2013, at 2:16 PM, seanmcculloch wrote:

    what disney needs to do is put all there movies in ultraviolet form with blu ray packageing so your costomers don't have to buy their movies twice its bad enuff that disney charges more for there blu ray dvd's than anybody else in the business they should concentrate on not price gouging their costomers and if they going to charge $32.99 for a blu ray you should at least get an ultraviolet copy also

  • Report this Comment On July 13, 2013, at 4:34 PM, maineiacle wrote:

    All I know is that they've destroyed most ventures they've had other then animated talking animals..

    John carter was turned into nothin more then a special effects disaster.

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