Facebook (NASDAQ:FB) recently announced it has reached 1 million advertisers significant. At least one commentator believes the social media giant may have gone too far with its effort to monetize its user base. Online advertising represents a delicate balance between the value provided to the advertiser and the tolerance and interest of the user.

In the video below, Fool.com contributor Doug Ehrman discusses the milestone for Facebook and the importance of finding a level of ad saturation that communicates the message without overly annoying users.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Amazon.com, Apple, Facebook, and Google. The Motley Fool owns shares of Amazon.com, Apple, Facebook, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.