Nokia Replaces BlackBerry at Gi Group

Chalk up another win for Nokia (NYSE: NOK  ) .

Following on the heels of reports last week, that Russia's Mobile Telesystems has halted orders of Apple iPhones for resale to its customers, Nokia announced that one of its own customers has chosen the Nokia Lumia smartphone to replace BlackBerry (NASDAQ: BBRY  ) mobile devices used by its workforce.

On Tuesday, Nokia confirmed that Italian human resources firm Gi Group "has chosen Nokia Lumia as its business smartphone, replacing BlackBerry" among its workforce of more than 800 employees in 19 countries around the world. Henceforth, Gi Group employees will be equipped with Lumia 925s, 820s, and 620s, all able to "seamlessly operate with Gi Group's Microsoft Outlook mail and Microsoft Office applications."

Gi Group HR manager Barbara Cottini was quoted citing the need "to connect with colleagues and access and edit Microsoft Office documents, wherever they happen to be" as a key factor in choosing the Microsoft (NASDAQ: MSFT  ) -powered Lumia over the BlackBerry.

Despite the good news, Nokia shares traded down 3% Tuesday, to $4 a share.


Read/Post Comments (9) | Recommend This Article (3)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 16, 2013, at 5:44 PM, lee654 wrote:

    The best is yet to come!!

  • Report this Comment On July 16, 2013, at 6:10 PM, ctyank99 wrote:

    Great news! I'm certain we'll see a lot more of this. Nokia's WP is such a great fit with the corporate world.

  • Report this Comment On July 16, 2013, at 7:01 PM, gettmoney wrote:

    a whopping 800 people...yeah that should get the stock back on track tomorrow ..

  • Report this Comment On July 16, 2013, at 7:05 PM, mxh070 wrote:

    This is news? 800 phones going into service, guess if one sets the really LOW they have a better chance of success.

  • Report this Comment On July 16, 2013, at 9:57 PM, BR14 wrote:

    800 phones! That's newsworthy? They'd have been better keeping that quiet.

    And I can edit MS Office documents with my BlackBerry without any issues.

  • Report this Comment On July 17, 2013, at 1:32 AM, ctyank99 wrote:

    It's interesting how so many said the same thing... downplaying good news for Nokia and bad news for Black and Blue Berry.

  • Report this Comment On July 17, 2013, at 2:38 AM, Rockthebest wrote:

    It is funny, when Blackberry reports good news it becomes bad news.

    800 phones? Really? Get a life.

  • Report this Comment On July 17, 2013, at 6:13 AM, Joe2blow wrote:

    It's not the amount, it's the sentiment. 800 less Blackberry customers and 800 more Nokia customers ..... and spread all across the World. This is on top of many other corporate moves to WP and on top of the news that the i-Phone will not be provided by the 3 major carriers in Russia but the Nokia Lumia range will continue to enjoy great success and customer take-up. This also on top of the huge WP gains in the UK and other parts of Europe and the great success of the Lumia 928 with Verizon in the USA - Then of course the Lumia 1020 going for a 3 Month exclusive deal with AT&T and on sale Globally in Q3

    It's the slow but steady erosion of the Blackberry user base that is the story here, be it 800 or 8 Million phones, the latter number which will probably be the amount of Lumia's sold Globally in Q2 2013

  • Report this Comment On July 17, 2013, at 11:12 AM, Rockthebest wrote:

    Ok genius. Who cares what u think?

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