Nokia Points and Shoots at Apple

When Nokia (NYSE: NOK  ) recently rolled out its new Microsoft (NASDAQ: MSFT  ) Windows Phone, a central feature was a camera that blows away all competitors with 41 megapixels of resolution. While Apple's (NASDAQ: AAPL  ) iPhone is the single most used camera in the world, it is not likely the primary reason for the device's popularity, begging the question as to how effective Nokia's camera move will be in driving sales.

In the video below, Fool.com contributor Doug Ehrman discusses the relative positioning of the companies, why cameras are important, and how this may impact the industry.

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  • Report this Comment On July 17, 2013, at 10:38 PM, spakklal wrote:

    I don't think this will make a difference for Apple's Core Customers. Apple has presently 575 Million Consumers who has bought an Apple Product. 90% of them will stick will Apple products because they are wedded to the Apple ECO System.

    One might think that, with Android gaining so much traction with consumers, Android device makers could extort similar premiums from carriers. That doesn’t seem to be the case. After all, if Samsung decides it wants $500 per device from carriers, those carriers can just turn to HTC or Motorola for a different (and some might argue, better) Android device… then play the makers against each other. In this sense, the diversity of the Android ecosystem actually works against device makers. It does create market forces that ought to help keep prices down for consumers, but which also mean manufacturers are operating on little or no margin.

    As the sole provider of iOS devices, Apple does not face that pressure. Its profit margins are not being eroded by competitors offering the same platform. By the same token, Apple feels no pressure to lower its prices to consumers — especially since it seems to be able to sell almost everything it makes.

  • Report this Comment On July 18, 2013, at 2:04 AM, mylove4life455 wrote:

    spakklal ... you are clueless... most people bought it on tv adds and lots are kids that can care less about eco systems...

    WP8 is going to start to eat at them and it's a matter of time before the carriers are no longer going to be bullied by crapple greed

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