Why Coke Investors Should Still Be Smiling

Coca-Cola's (NYSE: KO  ) management was "not happy" with the company's latest performance. And for good reason. Sales were down, and volume dropped in North America for the first time in 13 quarters. Given those disappointing results, should the company's investors be as glum as Coke's management team?

In the video below, Fool contributor Demitrios Kalogeropoulos says no. Demitrios gives three reasons for Coke shareholders to remain bullish on the company. He argues that increasing market share, a still-growing beverage portfolio, and cash returns to shareholders mean that Coke's investment value today is anything but flat.

The best investing approach is to choose great companies like Coca Cola and stick with them for the long term. The Motley Fool's free report, "3 Stocks That Will Help You Retire Rich," names stocks that could help you build long-term wealth and retire well, along with some winning wealth-building strategies that every investor should be aware of. Click here now to keep reading.


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