The Battle for Your TV Heats Up: Apple and Google's Competing Visions

The following video is from this week's installment of The Motley Fool's Weekly Tech Review, in which Alison Southwick sits down with analysts Eric Bleeker and Lyons George to look at the biggest stories driving the tech sector this week.

The future of television was once again in focus this week. First off, there was a report from former Wall Street Journal reporter Jessica Lessin that Apple  (NASDAQ: AAPL  ) is actively pitching a television service that would allow viewers to skip ads but would offer compensation back to television networks for the skipped ads. 

Not to be outdone, reports also surfaced that Google  (NASDAQ: GOOGL  ) has been actively pitching an online TV service to media companies. Both of these reports come hot on the heels of Intel's (NASDAQ: INTC  ) own negotiations to offer an Internet-based television service through an internally designed set-top box. 

As Eric and Lyons discuss in the following video, all of these services show one thing in common: no cost savings for consumers. They're all focused around more "premium ideas" for the future of television. Intel has reportedly been offering as much as 75% more than the rates channels currently receive from cable. Likewise, Google's deal isn't focused on cost savings, and Apple's has built-in costs for commercial skipping. Instead, the "selling point" for all these services is on a better experience for the television viewer, whether through ideas like ad-skipping or more intuitive user interfaces. No one has ever accused today's cable programming menus of being works of art, which leaves room for technology companies like Apple and Google to improve the television experience. 

That means consumers hoping to see an "un-bundling" of cable will very likely be disappointed by whatever final deal companies like Intel and Apple can strike. The future of television will likely be a better experience, but with media companies holding firm in negotiations, it won't be cheaper either. To see Eric and Lyons' full thoughts, watch the video. 

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  • Report this Comment On July 23, 2013, at 10:59 AM, ChrsH wrote:

    I think a company called Linius has a technology platform that solves a lot of the current issues with creating the next gen tv platform. I wouldn't be surprised if the the eventual winner is the one that buys that company or licenses their patents. I came across the company when I was searching for a way to transcode video as quickly as I could to play on different devices for a project I was working on. Coming across their site didnt help with my project per se, but after spending a few minutes seeing if they could I walked away thinking Steve Jobs vision of the Apple TV would have to go through them to be fulfilled. I looked into seeing if they had stock to pick up on but it seems they are private of course :(.

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