Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Jamba Follows Starbucks and Panera

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

It's going to be more rewarding to frequent your local Jamba (NASDAQ: JMBA  ) smoothie shop.

The Jamba Juice parent announced this morning that it has chosen Spendgo to fuel the chain's new My Fruitful Rewards program after testing it out at 30 stores. When the program rolls out nationally during the first quarter of next year, guests will be able to just enter their phone number at a point-of-sale touchscreen to register and subsequently score reward points.

Unlike many loyalty programs that have universal rewards, My Fruitful Rewards will be able to customize rewards based on buyer behavior.

Jamba has turned to incentivizing smoothie sippers before. It has gone through scratch-off cards and even offering free smoothies to push gift cards. However, this is a smart way for Jamba to learn more information about individual loyal customers that it can then use in drumming up new promotions or product ideas.

Loyalty programs have become quick in the fast casual space. Panera Bread (NASDAQ: PNRA  ) and Starbucks (NASDAQ: SBUX  ) are retail darlings with their initiatives.

Panera revealed during May's annual shareholder meeting that it now has 14 million MyPanera cardholders. It's easy to see why MyPanera has proven so popular. It also bases rewards on user behavior, and it's free. Customers swiping their cards can wind up with free bakery items, previews, or even invitations to special events. It's the element of surprise that helps with retention, and Panera gets to know its customers better with every swipe.

My Starbucks Rewards offers users a free drink or food item on their birthday just for registering the card. After five swipes, they qualify for free refills, and regulars that log more than 30 visits in 12 months get upgraded to gold status with even more perks. Starbucks claimed during an investor conference last month that its loyalty program now accounts for 25% of its transactions in this country.

If that sounds like a lot, Panera claims that its program has even better penetration.

"Our transactions that are done on the card dwarfs what Starbucks does," Panera boasted in May's earnings call.

With the success that Panera and Starbucks have achieved, it's not a surprise to see Jamba following in their footsteps.

Jamba's holding up well. Store-level comps have been positive for the past two years, and shares hit a three-year high last month. One can only imagine what will be possible next month with a more engaged and loyal fan of blended fruit beverages.

You must be hungry for more food stock ideas
Profiting from our increasingly global economy can be as easy as investing in your own backyard. The Motley Fool's free report "3 American Companies Set to Dominate the World" shows you how. Click here to get your free copy before it's gone.

Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2549574, ~/Articles/ArticleHandler.aspx, 9/27/2016 3:11:01 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,219.50 124.67 0.69%
S&P 500 2,158.67 12.57 0.59%
NASD 5,301.77 44.28 0.84%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/27/2016 2:55 PM
JMBA $10.89 Up +0.29 +2.74%
Jamba CAPS Rating: **
PNRA $193.87 Down -1.52 -0.78%
Panera Bread CAPS Rating: ****
SBUX $54.11 Up +0.07 +0.14%
Starbucks CAPS Rating: ****