Has Ford Cut Its Losses in Europe?


Ford's factory in Genk, Belgium, is one of three European Ford plants set to close under the company's Europe turnaround plan. Photo credit: Ford

Ford (NYSE: F  ) has had tremendous success turning around its business in North America, where it has gone from massive losses to strong profits in just a few years. Now, the company is working hard to export that success to Europe, where it lost over $1.7 billion last year -- and where it could lose as much as $2 billion more this year.

It's still early in the day for Ford's European turnaround plan, but already there are some big -- and surprising -- signs of progress. In this video, Fool.com contributor John Rosevear looks at the latest numbers from Europe -- and at whether recent gains will be enough to turn the tide for the Blue Oval.

The European market may be a struggle for automakers, but another market presents great opportunity for Ford. China is already the world's largest auto market -- and it's set to grow even bigger in coming years. A recent Motley Fool report, "2 Automakers to Buy for a Surging Chinese Market", names two global giants poised to reap big gains that could drive big rewards for investors. You can read this report right now for free -- just click here for instant access.


Read/Post Comments (3) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 23, 2013, at 11:34 AM, SkepikI wrote:

    Because of your seminal article on GM I made an exception and listened to your video. I have to admit the content was useful and not as lame as most of the MF videos I experimentally watched. I still wish you would embed transcripts or at least summary without all the pauses and ahh's and umms.- Not so much you as some of the lame interviews and some other "authors" It really pains me to have to invest the time to get the content out of videos.

    HOWEVER, I think your information is both timely and germane to those of us who are long F or want to be. I will be looking for similar results for many of the same reasons you give PLUS ONE.

    One of the under appreciated aspects of current Ford management is their relentless and determined pursuit of their problems. For a couple of years now I have been most impressed with their execution and dedication to FIX THEIR OWN PROBLEMS... I don't know that you or other analysts have written about this, if so, I've not seen it. To me this is more important than all of the numbers you cite. The numbers are the result. Excellent management and Leadership is the root cause. I remain Long F

  • Report this Comment On July 23, 2013, at 11:36 AM, SkepikI wrote:

    Oh and like you I will be watching the next announcement critically for evidence I might be wrong.....

  • Report this Comment On July 23, 2013, at 12:24 PM, TMFMarlowe wrote:

    Skepikl: I've written about it at length, actually. The big reason I have confidence in their ability to get Europe fixed is that they did it so well in the US. Their expansion in China is another good story along similar lines... build competitive products, market them well, keep costs under tight control, count the profits. It works.

    Thanks for the kind words.

    John Rosevear

Add your comment.

DocumentId: 2550994, ~/Articles/ArticleHandler.aspx, 7/28/2014 8:46:49 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement