Has Ford Cut Its Losses in Europe?

Ford's factory in Genk, Belgium, is one of three European Ford plants set to close under the company's Europe turnaround plan. Photo credit: Ford

Ford (NYSE: F  ) has had tremendous success turning around its business in North America, where it has gone from massive losses to strong profits in just a few years. Now, the company is working hard to export that success to Europe, where it lost over $1.7 billion last year -- and where it could lose as much as $2 billion more this year.

It's still early in the day for Ford's European turnaround plan, but already there are some big -- and surprising -- signs of progress. In this video, contributor John Rosevear looks at the latest numbers from Europe -- and at whether recent gains will be enough to turn the tide for the Blue Oval.

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Read/Post Comments (3) | Recommend This Article (5)

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  • Report this Comment On July 23, 2013, at 11:34 AM, SkepikI wrote:

    Because of your seminal article on GM I made an exception and listened to your video. I have to admit the content was useful and not as lame as most of the MF videos I experimentally watched. I still wish you would embed transcripts or at least summary without all the pauses and ahh's and umms.- Not so much you as some of the lame interviews and some other "authors" It really pains me to have to invest the time to get the content out of videos.

    HOWEVER, I think your information is both timely and germane to those of us who are long F or want to be. I will be looking for similar results for many of the same reasons you give PLUS ONE.

    One of the under appreciated aspects of current Ford management is their relentless and determined pursuit of their problems. For a couple of years now I have been most impressed with their execution and dedication to FIX THEIR OWN PROBLEMS... I don't know that you or other analysts have written about this, if so, I've not seen it. To me this is more important than all of the numbers you cite. The numbers are the result. Excellent management and Leadership is the root cause. I remain Long F

  • Report this Comment On July 23, 2013, at 11:36 AM, SkepikI wrote:

    Oh and like you I will be watching the next announcement critically for evidence I might be wrong.....

  • Report this Comment On July 23, 2013, at 12:24 PM, TMFMarlowe wrote:

    Skepikl: I've written about it at length, actually. The big reason I have confidence in their ability to get Europe fixed is that they did it so well in the US. Their expansion in China is another good story along similar lines... build competitive products, market them well, keep costs under tight control, count the profits. It works.

    Thanks for the kind words.

    John Rosevear

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