RadioShack Seems Sunk

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The RadioShack (NASDAQOTH: RSHCQ  ) homepage displays a few high-tech gadgets under the tagline "Let's Play." It's focus on the higher-margin products was a highlight of the company's earnings announcement this morning, with management pointing out that it was the sixth quarter of growth in its signature product line. What got less focus was that the business lost $0.53 per share -- more than twice what analysts were expecting.

Coincidentally, the company is also looking for a new CFO, as the old one has left to "pursue a new career opportunity" -- probably the opportunity to have a steady job in a year's time. The spin from RadioShack isn't going to make its problems go away, and the small increase in comparable store sales doesn't mean that the business is turning itself around. The only future this company seems to have is as a piece of history.

It wasn't all bad news
I'm just kidding, it was pretty much all bad news. The stock initially popped a bit, based on higher-than-expected revenue, but reality quickly took hold of the market and dragged it back down. Overall, revenue was down, gross profit margin dropped, operating loss deepened, and the company lost $53 million. Comparable sales were up 1.6%, but the company had delved so deep into promotional territory that to have a fall in sales would have been shocking.

The result of the price-cutting drove down gross margin, which hit 37% this quarter compared to 40% a year ago. The company cut off dividend payments in 2010, but it's continued to lose cash. This quarter, cash and equivalents dropped to a mere $432 million, no longer enough to cover its long-term debt commitments.

The strategy
While I've clearly thrown my hands up, management hasn't. RadioShack has brought in an interim CFO from AlixPartners, a firm specializing in turnarounds. The company plans to continue its focus on its high-margin line, refreshing its stores, and generally buffing its tarnished image. The return to its glory days is going to take a while, management has said.

Maybe longer than it thinks. The company isn't just competing against its own dark image; it has real brands to work against. Best Buy (NYSE: BBY  ) is fighting its own uphill battle, but still maintains a sharper image than RadioShack. While Best Buy's comparable sales dropped, the company had a range of successes including its mobile division, which had comparable sales growth of 7.4% year over year last quarter.

RadioShack is starting in a distant second -- or third or fifth or 10th, depending on how you count -- and it has a long, expensive road to travel if it wants to be back in the race. I don't think the business can manage it, due to the weakness of the brand. I think the best investors can hope for is that the company gets a buyout offer. As cash reserves dwindle and sales continue to fall, the options open to RadioShack are quickly disappearing. It might be time to throw in the towel.

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Read/Post Comments (2) | Recommend This Article (1)

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  • Report this Comment On July 23, 2013, at 8:54 PM, hebeekman wrote:

    I worked for RadioShack from 1988 to 2005, I saw many different programs and strategies . The reason I left, was the company has no clear direction, and eight years later the same problems still exists.

    They truly need to get back to basics.

    They need trained managers and associates. The customer needs to be the most important part of the business model.

    Charles Tandy believed the radio shack store was like the neighborhood drug store. Customers come into the store and receive the best possible care.

  • Report this Comment On July 24, 2013, at 6:36 PM, Thinkerbus wrote:

    Radio Shack offers customers convenience, which is worth a premium to many. While the market for electronic bits and pieces has about vanished, they still do a good job of dedicated customer friendly service and many know and can help with products and answers to problems. Think all they need is the correct product mix. I still go there whenever I need batteries and would consider them for mobil devices and appreciate they advised me about lithium batteries for my camera (that ate all the others), which has been an excellent solution. Heard the CFO was making $4Mil a year and if so, glad to see him go. Seems like $500K a year would attract someone that could get the job done for this type of company. If they have too many outlets (over 4,000??), maybe they can spin off some to other companies that could maximize the value of that retail space. Don't need one in every shopping center--consolidation can save $$$. Good Luck!

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