As Foolish investors, we're always looking for companies with some sort of competitive advantage, or moat.

TiVo (NASDAQ:TIVO) has operated in a cutthroat industry since its inception. As Verizon, DIRECTV, and others began to offer their own DVRs, TiVo's subscriber count plummeted.

One way management hopes to reverse that trend is by building a technological advantage over these cable and satellite operators. The company recently introduced improvements to its Apple iOS app with the addition of "What to Watch Now" -- available to owners of one of the TiVo Premiere DVRs. TiVo's Jim Denney chatted about the app with Motley Fool analyst Rex Moore at June's Cable Show in Washington, D.C. In part one of this series, Jim introduces the app demonstrates how it helps users find programming based on their preferences.

Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Apple and DIRECTV. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.