How TiVo Is Trying to Get Stickier

As Foolish investors, we're always looking for companies with some sort of competitive advantage, or moat.

TiVo (NASDAQ: TIVO  ) has operated in a cutthroat industry since its inception. As Verizon, DIRECTV, and others began to offer their own DVRs, TiVo's subscriber count plummeted.

One way management hopes to reverse that trend is by building a technological advantage over these cable and satellite operators. The company recently introduced improvements to its Apple iOS app with the addition of "What to Watch Now" -- available to owners of one of the TiVo Premiere DVRs. TiVo's Jim Denney chatted about the app with Motley Fool analyst Rex Moore at June's Cable Show in Washington, D.C. In part one of this series, Jim introduces the app demonstrates how it helps users find programming based on their preferences.

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