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Why International Speedway Will Keep Zooming

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Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, motorsports entertainment promoter International Speedway (NASDAQ: ISCA  ) has earned a coveted five-star ranking.

With that in mind, let's take a closer look at International Speedway, and see what CAPS investors are saying about the stock right now.

International Speedway facts



Headquarters (founded)

Daytona Beach, Fla. (1953)

Market Cap

$1.6 billion


Leisure facilities

Trailing-12-Month Revenue

$612.3 million


CEO Lesa France Kennedy (since 2009)

CFO Daniel Houser (since 2008)

Return on Equity (average, past 3 years)


Cash / Debt

$162.6 million / $276.6 million

Dividend Yield



Speedway Motorsports

Dover Motorsports

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 89% of the 169 members who have rated International Speedway believe the stock will outperform the S&P 500 going forward.

Just yesterday, one of those Fools, All-Star joryko, succinctly summed up the bull case for our community:

- Just landed a the "largest media rights deal in NASCAR's history" with a 10 year deal with NBC starting in 2015
-This is only months removed after landing an 8 year-$2.4 billion deal with FOX
-Essentially a content provider to whomever would like to pay them, allowing strong positioning regardless of cable's future
-Dropped its share count from 53 million in 2007 to 46 in 2012, is eyeing future buybacks with a solid balance sheet

Long story short, International Speedway Corp. hasn't been given enough credit for essentially raising its media rights revenue by 50% or more with its new NBC deal. Did I mention media rights account for 46-50% of the company's overall revenues?

I see this one as a special situation type buy and will hold it until the market realizes the value of its new media contracts correctly.  

If you want market-thumping returns, you need to put together the best portfolio you can. Of course, despite a strong five-star rating, International Speedway may not be your top choice.

With the American markets reaching new highs, investors and pundits alike are skeptical about future growth. They shouldn't be. Many global regions are still stuck in neutral, and their resurgence could result in windfall profits for select companies. A recent Motley Fool report, "3 Strong Buys for a Global Economic Recovery," outlines three companies that could take off when the global economy gains steam. Click here to read the full report!

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Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 29, 2013, at 9:54 AM, cescarbr wrote:

    "Why International Speedway Will Keep Zooming" - and then the next day MDP issues a Sell to all members and the stock immediately starts going down. Seems like everyone is not on the same page at MF.

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