Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



Starbucks' Secret Weapon to Dominate Food and Beverage

The year 1971 marked the opening of the first Starbucks (NASDAQ: SBUX  ) store. Now 42 years and 19,208 stores later the company still continues to amaze us. Last week, Starbucks reported its arguably best quarter ever, with revenues reaching $3.7 billion worldwide and same store-sales increasing 8%. How is Starbucks achieving this growth during a time when many other restaurants continue to struggle? 

The answer becomes crystal clear when you see stats like "80,000 new members a week" and "No. 1 mobile application in Hong Kong," courtesy of My Starbucks Rewards, the company's propriety customer rewards program. In the following video, Blake Bos goes over some incredible statistics around that program and discusses why he thinks it's giving Starbucks the advantage in all things food and beverage. 

The best investing approach is to choose great companies like Starbucks and stick with them for the long term. The Motley Fool's free report "3 Stocks That Will Help You Retire Rich" names stocks that could help you build long-term wealth and retire well, along with some winning wealth-building strategies that every investor should be aware of. Click here now to keep reading.


Read/Post Comments (2) | Recommend This Article (7)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 27, 2013, at 3:41 PM, jb80538 wrote:

    Starbuck to dominate the beverage industry?

    Did they figure out how to make a good cup of coffee? What they have been serving is NASTY!

  • Report this Comment On July 30, 2013, at 1:42 PM, bryansha wrote:

    Starbucks has definitely done a great job of building a great relationship with their customers using mobile payments. I noticed that Dunkin Donuts is also doing this now. There is a company that focuses on offering a similar service to the quick service chains. You can visit them at

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2562134, ~/Articles/ArticleHandler.aspx, 9/25/2016 1:45:06 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 1 day ago Sponsored by:
DOW 18,261.45 -131.01 -0.71%
S&P 500 2,164.69 -12.49 -0.57%
NASD 5,305.75 -33.78 -0.63%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/23/2016 4:00 PM
SBUX $54.43 Up +0.04 +0.07%
Starbucks CAPS Rating: ****