Starbucks' Secret Weapon to Dominate Food and Beverage

The year 1971 marked the opening of the first Starbucks (NASDAQ: SBUX  ) store. Now 42 years and 19,208 stores later the company still continues to amaze us. Last week, Starbucks reported its arguably best quarter ever, with revenues reaching $3.7 billion worldwide and same store-sales increasing 8%. How is Starbucks achieving this growth during a time when many other restaurants continue to struggle? 

The answer becomes crystal clear when you see stats like "80,000 new members a week" and "No. 1 mobile application in Hong Kong," courtesy of My Starbucks Rewards, the company's propriety customer rewards program. In the following video, Blake Bos goes over some incredible statistics around that program and discusses why he thinks it's giving Starbucks the advantage in all things food and beverage. 

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  • Report this Comment On July 27, 2013, at 3:41 PM, jb80538 wrote:

    Starbuck to dominate the beverage industry?

    Did they figure out how to make a good cup of coffee? What they have been serving is NASTY!

  • Report this Comment On July 30, 2013, at 1:42 PM, bryansha wrote:

    Starbucks has definitely done a great job of building a great relationship with their customers using mobile payments. I noticed that Dunkin Donuts is also doing this now. There is a company that focuses on offering a similar service to the quick service chains. You can visit them at virtualnext.com

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