The battle for your viewing dollars continues to intensify, and many cable and satellite providers have begun to protest over the high cost of sports programming. While Comcast (NASDAQ: CMCSA ) and DIRECTV (NASDAQ: DTV ) are looking at average viewership, they're asking the wrong question. Disrupting the overall industry is the growing availability of streaming sports through the various leagues and online versions of Disney's (NYSE: DIS ) ESPN.
In the following interview with the Fool's Alison Southwick, Fool.com contributor Doug Ehrman discusses the reaction of some of these providers and poses an important and important question: Are providers asking the right question when they look at the value of sports programming, or are sports more all-or-nothing: Either you have them or you don't?
Sports isn't the only area of contention in the battle. The future of television begins now -- with an all-out $2.2 trillion media war that pits cable companies such as Cox, Comcast, and Time Warner against technology giants such as Apple, Google, and Netflix. The Motley Fool's shocking video presentation reveals the secret Steve Jobs took to his grave and explains why the only real winners are these three lesser-known power players that film your favorite shows. Click here to watch today!