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How "Arrow" Just Changed Everything for DC and Time Warner

Every San Diego Comic-Con brings it with panels and events that should capture more headlines but don't because of purportedly bigger news elsewhere.  

For Time Warner (NYSE: TWX  ) , a surprise teaser for Man of Steel 2 overshadowed what may be DC's best animated film yet -- Justice League: The Flashpoint Paradox -- and important details for what's to come in season 2 of Arrow, a ratings winner for Warner's CW network.

Show creators Andrew Kreisberg and Marc Guggenheim were uncommonly forthcoming in their Comic-Con panel. Specifically, they said Stephen Amell's Starling City vigilante grows to become more like the Green Arrow character from the comics upon which the show is based. He also gets help, as this Comic-Con trailer shows:

Sources: YouTube, Warner Bros.

"The title of episode 201 is 'City of Heroes,' and that's really what this season is about. It's really about Oliver becoming a hero and going from the Arrow in season 1 to being the Green Arrow in season 2," Kreisberg said at Comic-Con.

The message? Expect a wider foray into the DC Universe of characters, a strategy Walt Disney (NYSE: DIS  ) also plans to employ with Marvel's Agents of S.H.I.E.L.D., which makes its debut Sept. 24. Season 2 of Arrow begins two weeks later, on Oct. 9.

Guggenheim says fans can expect appearances from classic comic-book allies and adversaries, including classic Teen Titans villain Brother Blood plus the Bronze Tiger, to be played by Michael Jai White. The assassin Deadshot also reappears.

Yet none of these measures up to the potential for Black Canary, a heroine who becomes Green Arrow's primary love interest in the comics. Actress Katie Cassidy plays the character most likely to assume the Canary's identity in Arrow. Kreisberg told the audience at Comic-Con that Season 2 explores the beginning of her story.

What's all this mean for investors? Opportunity. Now that Warner and DC Entertainment are taking more deliberate steps to create a bigger universe where characters interact -- Batman and Superman in Man of Steel 2, for example -- Arrow takes on greater importance. At the very least, it can serve as an interesting vehicle for teasing not only new DC characters but also storylines that have played well previously in the comics.

TV Guide puts Arrow star Stephen Amell on the cover of its Comic-Con issue. Source: TV Guide.

Or Warner could borrow from AMC Networks (NASDAQ: AMCX  ) and handle Arrow as a distinct property. AMC's version of The Walking Dead is a ratings winner that differs in sharp and material ways from the source material. For example, Norman Reedus' character, Daryl Dixon, hasn't appeared in a single issue of the comic book series that inspired the TV show.

The good for fans of Arrow and Time Warner investors is that Kreisberg, Guggenheim, and their fellow writers and producers haven't pigeonholed themselves. Instead, they've introduced viewers to a big universe with thousands of nooks and crannies left to explore. Expect them to do just that when Season 2 kicks off.

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Read/Post Comments (8) | Recommend This Article (6)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On July 28, 2013, at 6:44 PM, grnhal wrote:

    It seems DC/Warners usually don't want the DC Universe Comic Book Superhero properties, (live action movies/television) character properties crossing over (at least the first tier line of characters) into each other's universes. (Look at [their] inability to get a Justice League Movie produced)... Marvel Comics' Hawkeye/Clint Barton has more of a chance to show up as a character on ARROW!!!

  • Report this Comment On July 28, 2013, at 7:48 PM, kefebear wrote:

    i loved the series of Arrow... very good, and held my attention. Not many shows do that for you any more bring it back....

  • Report this Comment On July 28, 2013, at 9:47 PM, queeniez71 wrote:

    This is season 3 of the Arrow not season 2!

  • Report this Comment On July 28, 2013, at 9:50 PM, Anlashok1 wrote:

    Actually the character's name in season 1 was "THE HOOD" not 'Arrow'. This season he will become "ARROW" not Green Arrow. Don't you know anything about what you write about? No................I guess not. You are a useless piece of old newspaper.

  • Report this Comment On July 28, 2013, at 10:03 PM, geckofan wrote:

    this IS season 2, there has only been one season aired of Arrow. CW has another great show in Beauty and the Beast- now don't beat me up- the premise is completely different from the old series and the chemistry between the main characters is truly excellent

  • Report this Comment On July 28, 2013, at 10:49 PM, TMFMileHigh wrote:


    Thanks for writing.

    >>Actually the character's name in season 1 was "THE HOOD" not 'Arrow'. This season he will become "ARROW" not Green Arrow. Don't you know anything about what you write about?

    In fact, I do. The following quote is verbatim, taken directly from the Arrow panel at Comic-Con:

    Andrew Kreisberg: Pretty much more of the same. The title of episode 201 is ‘City of Heroes,’ and that’s really what this season is about. It’s really about Oliver becoming a hero and going from the Arrow in season 1 to being the Green Arrow in season 2. And there’s going to be a couple more heroes helping him out this season in addition to the ones you saw last season. It’s really exciting. It’s epic, it’s big, we hope you guys like it.

    So, according to one of show's co-creators, this season will be about Oliver becoming Green Arrow. I'll take him at his word.

    Thanks again for writing and Foolish best,



    TMFMileHigh in CAPS and on the boards

    @milehighfool on Twitter

  • Report this Comment On July 29, 2013, at 12:10 AM, InvisibleZombie wrote:

    I'm assuming that since he stared intently at the tip of a green arrow they're going to try to work the full name of Green Arrow in at some time. They made the horrible mistake of running the same promo for a year where Lance referred to him as "Robin Hood", I can't imagine that helped much for character identification for newbies.

    I think if Marvel & DC Comics could come to a collaboration 40 years ago, then hopefully DC will be able to shift some of it's characters in line for a JLA film. Otherwise, divided they fall.

  • Report this Comment On July 31, 2013, at 10:38 AM, TMFMileHigh wrote:

    From Newsarama:

    "[The Flash] will first appear on Arrow in episodes 8 and 9 of season two, though they were unclear whether he'll become The Flash in one of those two episodes, or not until his third appearance, episode 20 of the season. That final appearance will serve as what's known commonly in television as a "backdoor pilot." Rather than a traditional pilot, Barry's new status quo and some supporting cast members will be introduced in the episode, written by Greg Berlanti, Andrew Kreisberg, and Geoff Johns, and directed by David Nutter. "

    Now, if only I could get DC Entertainment to add this modest Fool to the press list for these sorts of announcements. Come on, guys!

    Foolish best,



    TMFMileHigh in CAPS and on the boards

    @milehighfool on Twitter

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